Internet marketing strategy is crucial for any business to thrive and able to compete on the World Wide Web. For an internet marketing strategy to be successful, a website should implement a great web design, Search Engine Optimization (SEO), and social media. These 3 important components can determine whether a business can compete in its marketing campaign or not.
If a business website only focuses on graphics design, the business may have a beautiful website that is difficult to be found. If a business website only focuses on Search Engine Optimization (SEO), the website may be friendlier to the web robots and crawlers than it is to its visitors, which can decrease the performance of the business conversion rate. And if a business only focuses on social media, the business may not get the return on investment it is looking for.
If a business wants to get traffic and ease potential customers to find the business among the massive competition on the internet, the business website need a good SEO strategy. If a business wants its website visitors to make a purchase and have interest in whatever it is selling, the business website should have a good web design. If a business wants to create word-of-mouth recognition, or implement a viral marketing campaign, social media can be an excellent tool for it to get an upper hand.
Since a perfect online marketing strategy that fits all is not available, a business should always start by reviewing its business goals, and know which strategy works best and which doesn't.
The questions below should be considered for any business before applying any marketing strategy:
- How do you attract new customers? How much do you spend on each of these avenues? What percentage of the new customers comes from each of these avenues?
- How do you retain your existing customers? What methods do you use to employ and encourage repeated purchases?
- What is your primary goal for your business website? How do you want it to represent your business?
- What are your current online marketing strategies doing? How does this fit within your marketing strategy and overall business goal?
As a business owner, you should note that a marketing strategy that works well for someone else may or may not be right for your business or your lifestyle. Business owners may want to hire consultants to guide them through each steps to implement the effective marketing strategy for their business. Some consultants are business owners themselves who have tested various marketing strategies for their own business, making them an expert on their field.
More importantly than knowing the relative importance of web design, SEO, and social media is having a coherent marketing strategy that fits your business objectives and lifestyle goals. Only then can you confidently achieve the return on investment you are looking for.