Great contents are crucial for your SEO and social media campaign. You know that creating original content and shareable information are good for increasing your brand awareness and social authority. But where do you actually start?
After having a logo as a representative of your brand image in its visual form, content is what comes next. If you are having a good, informative and attractive content on your business website and for your social media campaign, you will have more opportunities to get beneficial results.
Writing great appealing content is already a challenge, but even before that, you need to determine what are you going to write about. You content should be a compelling material that needs to be fresh and stands out. It needs to be something people want to tell their friends about.
A good place to start in your content planning is defining the mission of your brand. You should know what is the aim of your company and image the company wants to potray. You should also know what is that your brand have to provide that others don't. By understanding these, you will know the key questions at the core of your branding efforts.
The Core Purpose
Successful companies are those that have a core purpose that remains fixed while their business strategies and practices endlessly adapt to the changing world. The closer you can narrow down to singular core purpose, the more you are able to target a consistent message to your branding effort.
One way of narrowing down to a singular purpose statement is to ask yourself: "Why is my product important?" Have as many answers as you can.
By answering the question, you can have the sufficient information in understanding of your actual purpose. The next step is to narrow the answers into a singular statement to make you able to unify your company's activities to work towards that goal.
The Importance of Defining Your Purpose
The internet is a strategic place for businesses to start marketing. And from a social media standpoint, defining a business purpose is important. When you're looking to market your product in social media, you are looking to establish an engagement with communities.
Your content strategy will form the foundation of these efforts. Having a singular purpose allows you to focus your thoughts on how to support it. With it, you can write brand stories that show your mission in action, the the human side of your business.
By defining your purpose, you can highlight your brand's place in the consumer's world. And with a consistent purpose behind each effort, you're reinforcing your brand identity in every post you make on the internet.
The Process, the Action
Your effort should reinforce your purpose statement. Companies should not define themselves by their words, they should define themselves with their actions. When a company have a clear understanding of what it's doing and why it's doing it, the more likely it can take emotional ownership of its work.
Your mission statement provides that understanding and should be front of mind for all the people inside the company. Every business related post on social media and on other places on the internet should always be cross-checked against the purpose statement to ensure it reinforces the mission of your brand. This ensures consistency, but also eliminates the sharing of personal updates and off-focus information that's not relevant to your audience.
Having a business blog, commenting on others and responding to queries - all of these interactions should underline the mission. By doing this, you can ensure a tight bond between your social media communities and online brand presence.