Growth Hack For Your Business On The Internet, And What Things Should Be Done

It's very easy to think that the word "hack" in growth hack will help you in achieving an overnight success. The truth is that none of the "growth hacks" guarantee to work flawless. It may work fast to some, but to most people it won't.

Startups can take off easy and fast because the founders are able to make them go off quickly. This is like having an engine to start and keep it going while constantly being refueled. While it may look easy, but the fact is that your business needs a lot of resources and labor to get things going as expected.

There is no single "hack" that can be both effective and efficient at the same time. You would not be able to grow up fast before experiencing the things in life, wouldn't you? The same goes for businesses.

When you have a product made to be sold, you need to know the customers' needs, and approach them at the right time and at the right place. This isn't hacking, it's just the way it should and any businesses would. You need to connect with the people who will help you in learning the product you're creating, and knowing whether it benefits or not.

If you're able to build a product that is both functional and needed, you can then connect to the world where people will see your product as something meaningful.

Back to "hacking". A fast growth is almost every business admiration. Growing up fast will give businesses a lot in return and quick success following great expansion and credibility. The business will get much influence and get the brand name well-known to the market. But there is one sin a fast growing business will do, and that is damaging the overall success.

In short, growth hacking could be dangerous is the founders and everyone involved in it has no experience to overcome it.

While "growth hack" may differ from one business to another, there is a line in which the common strategy can be followed by everyone. And that is: find users, talk and understand them to adjust you product, repeat.

Breaking them down, below is quick explanation of the details.

Have A Plan, Know Your Customers

Strategy process

Anything you want to do should start as a plan. A "no plan B" strategy is not an option if you want to venture to the unknown. To go to a place where you have no idea what's what, you need to be well-prepared, armed and packed with sufficient information.

So after you have a product, to make a progress, you need to know: who is your target, what message will they like, and how to reach them.

Every product solves a problem for somebody or someone at the very least. As a start, you'll likely to aim for the smaller portion of the market to be safe and for the sake of easiness. So instead of looking at the big picture at the very start, it would be better for you to think how to satisfy your very first customers.

Now, to reach those first customers, you need to know where they live, where they work, what they're interested in, how old are they, where they are gathering online and what are their opinion about a problem you're about to answer.

When you start answering those questions, you'll get a closer profile on your targets.

Create The Best Message To Reach Your Targeted Customers

Bowling strike

When you have a better view on your target customers, you need to know how to position your product as a solution to their problem. As a start, you can see how they're now solving that problem, and try to offer something better as a solution.

Your better solution could be either: cheaper, faster, more reliable, easier, or just plain better.

If you do have that solution as an advantage, you can then start to create the best compelling message to initiate your approach.

After you message is done, the next thing that should come in mind is how to reach those potential customers through that message of yours. While the answer to this question varies, in the current digital age where the internet is in everyone's hands, your targeted customers could be just a few taps away. Depending on the people you want to reach, there are lot of approach that might work for you. Do some tests and take your time. Listen to how they react to the message and adjust accordingly.

Different market may have different needs with a different approach. Understand your message, and make that message undeniably well.

Small, Personalized But Consistent

Darts- bullseye

A great message for you could be just a simple message to others. What you need is to make that message appealing by personalizing, and by repeating it slowly but consistently.

One big message may hit like a bomb. Yes, it destructs everything in its path and obliterate practically everyone in its blast radius. While your "big" message could be the most appealing to anyone out there, but by making it go boom once won't make you able to control it; youur marketing solution should be well-controlled.

Lets say you have a list of 100 companies and individuals you want to reach. There should be that temptation to send them all that one "big message" and pray for the best. To some businesses that may work, but to most others, that is a bit better than spamming them.

No one likes spam. If your potential customers see you as a spammer, expect them to delete your message and "hate" you for the moments to come.

So instead of making that big "boom", it would be better to send small batches of messages, each personalized to the recipient. Experiment with different subject lines, different topics, using different images and using different positioning and layout if possible.

There are lot of place on the web where you can deliver your message. From social media, your own website, ads, and a lot other places.

Be sure to take note on each campaign, and funnel all those data to your analytics tool so you can measure your actual conversion. With analytics tool, you can see which message works and which don't.

This is all indeed time consuming and resource eating. But the strategy will pay off massively and handsomely if compared to just "spamming".

When you do get replied, be sure to follow them up quickly. So the sooner you reply their messages, the better the outcome should be.

Be Respectful, Be Human

Human evolution

Yes, we're all living in a world where digital technologies are taking our parts. From robots to Artificial Intelligence and machine learning, computers are getting involved in more parts of the world. There are even chat bots that could do their jobs as good as humans do. But to approach your potential customers at the very best, there is no denying that a human intervention is still necessary.

Before replying anything to your potential customers, the first thing that you should remember is that you are talking to another human at the end of the line. The person out there is willing to spend the time to read and reply to your message, so here you need to be respectful and human to your very best.

Because you initial message is personalized, you need to take some time to make some personal note on how to approach each of your targeted customers. You need to keep track of them, and see how your message spread to them.

When the time to meet in-person comes, a meeting could be beneficial to both of you. It can be either a personal or at a conference or other events. Don't be afraid to go all out and meet them as a representative of your business.