Social media is all about viral and connecting interactions. With the total of billions of users, businesses can expect to successfully target many people with countless of interests. Publishing contents on social media networks are one way to build audience and website traffic.
If you're serious in building contents for your website, you may as well be serious in getting as much traffic as possible. And one of the best ways to do it is by engaging people on social media networks. And one of the easiest way to do it is by sharing your contents more than once.
Usually, after you publish your website's post online, you immediately promote it on social media. When you share your post to your networks, you're expecting to get a number of clicks and a number or visitors. If you're sharing your link to that post on a timely schedule, like for example the next day, it's highly possible that you can double your visitors.
Why is this happening? The reason for this is because messages on social media networks, posts, timeline, news feed, and so forth, are endless stream of information. No matter how often people are using social media networks, they may have miss several information posted by others.
Then comes the question: is it really acceptable to do so? Does it bother people when you share your post to hundreds, or thousands, or even millions of visitors, more than once? Will they argue? Will they still like you?
Understanding Human's Behavior
As mentioned earlier, no matter how much people spend their time, glued to social media, they will still miss some information. Social media networks have the feature called notifications, but that is only for messages delivered dedicated to you. For other messages that aren't aimed for you, you have the higher change to miss them.
Sharing your content multiple times on social media can trigger strong reactions. Some people don’t care for the practice of sharing the same content more than once on a social account, but, as is often the case, it is hard to argue with results.
While you may not want to post links twice in order to please your followers, in fact, no one really do care. Most of your followers don't even notice. Even if they do realize, nothing worse can happen. Despite social media plays an important role in internet marketing, you should remember that aspect of marketing is that no one notices everything you do.
Social media visitors you're aiming are humans. They aren't RSS or bots that can subscribe to every single post of yours. For that matter, sharing more than one can be the essential part of your effort to provide value you once promised them.
In some occasion, not sharing more than once means people never see your update.
Sharing Schedule
Content marketing is in the heart of social media. In order for you to share your contents on social media more than once, you need to create a simple schedule that will provide you some guidelines. Like for example, how often you need to share on each of your networks.
With the appropriate schedule, you will need it to answer the following questions:
- How often is needed, and what is acceptable?
- What is the preferred time?
- How long the content stays fresh?
- What is the interval between the posts?
- What are the varieties that can be possibly created?
Scheduling needs to be a service for your readers and your readers only. It's not a tool for making sure that you're seen every hour every day.
Same Link, Different Message
You may want to re-share the same message over and over again, but would that be considered a spam? For most people, social posts include title, a link, and a short description or hashtags. But if you get monotonous, people won't like it.
A social share can be presented in many ways just like your web contents. Your web contents are created with a specific topic that try to deliver a single message. Your social post can also be the same.
This is an important step that truly separate you from spammers. By adding varieties to the social share, your final stream can engage your audience without making them think that you're promoting yourself repeatedly.
On social media, most people read the titles and descriptions of others' posts. By delivering your links with different written messages, your social post will always seen as new and fresh.
Spamming is the worst thing you can do here. You should take note about people's boundaries and their limit of patience.
- Take your followers into consideration. Your posts are for them, not for you.
- Take your own habit into consideration. Know the limit of spam, and don't cross it.
- Provide value. People like being told as long as you know how to say it properly.
- If you don't like people spamming your timeline or news feed, people will also hate you when you spam them.
Some of things you can do to make your post more interesting despite using the same link on your posts over and over again:
- Ask questions to stir conversation.
- Share quote as a social message description.
- Add teasers.
- Cite facts.
Different Message for Different Network
With various social media networks available, you can think of sharing your contents to each and every of them. This can be great since the more audience you can get the better. However, the case isn't usually as easy as that.
Different social media focuses on different things. And each has their own fanatics. For example: Instagram is better be for photo sharing, and Twitter for straight-forward actual information. While Facebook is more for connections and LinkedIn is for professional messages.
You can use social media to get attention. However, different social media has different approach. In order for your post to stand out, you need to create different messages when you post on different social media. One way to do it is by adding some variety and value to your posts by taking advantage of the social media's strengths.
Monitor Your Results
Social media marketing campaign varies from one person to another. But as always, monitoring your results is necessary because you can make sure that your scheduled social publish works. By analyzing the data, you will know whether more posts mean more clicks, or more tweets, more shares, or better engagement.
Take note from people's feedback. Despite it's rare that people want to comment your posting habits, but some fans of yours may notice your increased activity and contact you. Understand what they're saying, and take any complaints or compliments as suggestions for you to please them better.
Related: Running a Social Media Competition for Traffic, Awareness and Information