The American multinational internet consumer-to-consumer (C2C), online auction and shopping website, eBay, rolled out their new design as well as started to unveil other enhancements that reflects the new eBay.
The new features are designed to make shopping experience on eBay easier, more personal and more enjoyable. The site has launched a redesign of its entire website, with a focus on personalization and a better search experience, inspired by mobile technological advances. The online and auction site is set for mobile apps as a priority.
With its new logo that was introduced to the main website on October 10, 2012, major redesign and aggressive plans to wade deeper into daily deals, search and shipping, eBay is embracing a step further into the global digital age. New eBay Design The company is working to create a cleaner, more contemporary and consistent experience with the new design. Over a few weeks and months, eBay will introduce site-wide enhancements that are designed to deliver a cleaner, more contemporary and consistent experience, starting in the U.S. and then extending to international sites over time.
eBay will simplify its site design to offer a more streamlined presentation, along with better layout of key information, enabling customers to find what they want more quickly and easily. They will also enable buyers to connect their eBay and PayPal accounts for a faster simpler checkout.
The result is a completely redesigned site which takes its cues from Pinterest and the Facebook Collections product.
The moves underscore fundamental changes in eBay's business model. Today, more than 70 percent of 350 million items listed are new. "It's the evolution of our service and how customers use it," eBay President Devin Wenig said in an interview. "The future of commerce is mobile. It’s increasingly multichannel via any connected screen. Consumers want to move seamlessly across devices, through any shopping environment. A laptop, a phone, a tablet or TV … a store window, kiosk, or fitting room … a shopkeeper or sales associate who knows who you are and what you want. This is how consumers will connect to the things they need and love. Not online or offline. Just shopping, anytime, anywhere."
New eBay Home Page
eBay redesigned the home page to give consumers a more personalized shopping experience. eBay provides a curated collection of items tailored to people's unique interests right on the eBay home page.
New eBay Feed
The new eBay Feed offers a curated selection of the customer's favorite things right on the the home page. Customers can set their Feeds to their individual taste. With eBay history, customers can discover something they need from previously stored history results and past purchases each time they visit eBay. This new feature is available on eBay main website with a phased roll out to international sites.
The Feed is eBay's new technology that combines imagery that customers have come to expect online with a personal focus on their interests. The idea is a little like creating a feed that offers visual shopping inspiration.
The company will implement the functionality to enable sharing of feeds with others including friends and family. eBay will enable sharable shopping, in which customers can share purchase ideas and be influenced by friends.
he Feed announcement comes after eBay in August launched Lifestyle Deals, a Groupon-esque daily deals service in San Francisco, Chicago, New York and elsewhere.
New eBay Website Changes
eBay website is rolling some others minor changes in its design in both mobile and desktop version. Some of the changes are: Bigger images on view item pages, more white space, 'hover over' on sign in/out button, more prominent product information and changes to the way search pages look with personalized search results for particular items and an autocomplete feature similar to Google's.
Some other features are imported from eBay Mobile such as notifications link on the top eBay header letting customers know if they're outbid or the item they’re watching is about to end. Customers will also be able to complete a purchase or increase a bid directly from My eBay.
New logo, New eBay
Founded in 1995, eBay has been around for 17 years. eBay has launched their new logo live onto eBay sites on October 10, 2012.
In its attempt to "modernize" and look more contemporary, eBay took away the funky alignment from its old logo, making it look more like other tech logos (Google and Microsoft). eBay's new logo is its effort to rebrand itself as a modern marketplace.
The new eBay is not anymore about traditional small sellers vs. large conglomerates. And not anymore about auctions vs. buy it now. the new eBay is reflecting its customers, giving what they need through a new shopping experience about products they're interested in.
Industry watchers say the changes are necessary, as more consumers opt for smartphones and tablets instead of PCs.