No SEO for You? Here is How You Can Do Your Own Optimization

Search engine optimization (SEO) can be the scariest phases for some people that expects to see their website thrive on the internet. It is actually a complicated continuous process that people do to increase the visibility of their website for search engine, and human.

SEO is the process of affecting the visibility of a website or a web page in a search engine's unpaid or "organic" search results. This has proven to make websites appeal to search engines, making them rank the website/web page higher, and visit more often. This is naturally the creating an environment where search engines like the most.

However, SEO isn't a must, and those that don't like to spend their time considering how search engines work, keeping up-to-date with SEO trends, knowing what people search for and so forth, can optimize their website with little to no understanding of coding.

SEO is a continuous process that you should maintain. It's like aiming for a moving target. You should always get the newest updates from search engines and their algorithms. But hitting a moving target is not impossible, it requires dedication and skills. Because of that level of skill and knowledge that an SEO expert must provide, they can be expensive for some to hire.

But can I live without it? The answer is simple: yes you can.

And when it comes to the question: "how can I have my website appeal to search engines without doing any SEO?" The answer to this question can be answered by understanding the following popular method:

Use Web Analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

There are numerous analytics that you can use. Usually this is done by putting a code containing snippets into your web server for a real-time tracking. Or by putting the code on your web page. The most popular web analytics is released by Google, called Google Analytics.

By having your site's analyzed, you will have reports about your landing page, traffic, geographical position, referrers and other metrics. The gathered information can be then used to create a campaign and strategy for a better internet marketing.

Update Your Site Regularly with Quality Contents

How search engines rank websites is never fully unveiled. But what is factual is the more and more they are looking at complicated number of factors to determine a site's vitality. Some of these is knowing whether a website is just an old site left there to die, or does it represent a existing and active business.

How often does the site need to be updated? The answer is just "as often as possible." A website that is frequently updated with new contents will make search engines index the site more often to get the necessary information. Otherwise, if search engines see nothing new for a long time, it would just waste their time to do so.

Quality content is what attracts search engine, and people. To get the benefits, you need to update your site at least a few times every week with quality contents that are both engaging and informational. By updating your site regularly, search engines will see that the your site is active and worth crawling.

Use Social Media

Search engines, notably Google, isn't the major source to get visitors anymore. Social media has now become a new source to get new people to visit your site.

By engaging in social media, it pays off quite nicely. Because the engagement using social media is faster than search engines, this increases your ranking as well. Social media is the place where you can increase your website's vitality. The more people are visiting your site, search engines can say that there's something is good about your website that is worth for them to rank.

Because of the popularity of social media today, search engines are also indexing posts from social media. This can further increases your website's visibility.

Use Titles and ALT tags

This is something your web consultant can help you put into practice. The title of your web page and the tags can help search engines understand more about your site's content. Make sure that these contains the name of your business, or specific words that attracts your targeted audience.

ALT tags are for your images. Search engines are unable to translate an image as well as our brains can. ALT tags is a method to give a description to an image so search engines can understand it better. Web consultant can show you how to add ALT tags for images, and while they're designed for this screen-reader situation, they also work well as an SEO tactic.

Conclusion

SEO is necessary to make your site more visible on search engines. This is crucial if you want more visitors and better rank. However, SEO is a continuous process and can be a problem to maintain if not done properly.

SEO has become an art, and it's really best left to be perfected by the artist.