One of the most important components of web designing is the use of the right color combination on your website. Color plays a critically important role in website creation and development. Whether it’s been a small or medium or large scale organization, color format is a constituent rudiment in giving an overall outlook and manifestation to a commercial website.
Generally, the website designers tend to have complete discretion in choosing blend of right color for a business website. There are cases where every element is being used while creation of the website, but still the website is not providing the optimum revenue as desired by the businesses. Right color choice can bring beneficial results, where the businesses are either holding a strong brand or planning to gain that position in the near future. With the usage of ideal color schemes will help them in building their brand position stronger.
Color choices play a crucial role in the branding of a business in the niche market. If you visit any website you will find that many companies try to stick to a customary color scheme, which they use in all their promotional materials. When you take the help of a website design company, it is always advisable to get your site crafted with usage of effective colors in combination with the colors used in the logo design of the company. This will be beneficial for the company as the customers will find familiarity with the brand and will stick to your brand consistently.
One of the best fads in relation to brand building is that you need to furnish your website as per the needs of your audience. When you are planning to craft your own business website for children related products, then in that case your website designer should use bold colors along with vivacious elements. Your customers should be able to correlate the color of your website with your brand. The business branding is generally more effectual, if the company’s site has an analogous manifestation as that of the corporeal stores.
Here are some types of website and tips on coloring them:
- Personal website: Use any color that you want that do not interfere with content reading.
- Business website: contrast colors can be good to display images and logo so future customers can understand easily
- Ecommerce website: placements of ads should not mess with the overall theme color that represent your business. Not too flashy that is can confuse viewers.
- Children website: attractive and contrast colors that represent youth. Primary colors are more recommended.
- Government website: Uses the least color. Represent authority and power with more black over white colors.
- Social website: Use more primary color that does not mess with overall theme color that represent the website.
- Community website: Colors that is the theme community color is use as the main color. Other color is optional and should be kept less and least. This apply to blogs and forums
- Informative website: Colors that represent what the website is all about. Other color that does not represent the information should not be use.
- File sharing website: Website main color that catches the mind of viewers and users. Other color combination competitors are using should be avoided.
- Search and directory website: Main color that represent the site use that does not or not yet used by other same kind of website.
The most use colors for design for a website content is black text over white background. This contrast color is the easiest way for a content to be read and it can, and usually use for any kind of websites. Any other colors can do but only choose 2 colors that contrast so content and articles can be read. Websites content are meant for human to understand, and a content that isn't readable is the least what people are looking for.