Predicting the Future of the Internet

Tomorrow is a mystery. No one really can predict the future is know what's going to happen and when. But we do have market trends and analysis to give an idea of what's coming the days of tomorrow.

By having the idea of what the future will give us, individuals and businesses will be able to plan and create new efforts to overcome the upcoming trends before the trends actually began. There are some things you should be watching for and looking to incorporate in your marketing strategy:

Mobile Marketing

The world is going to see more business effectively developing their mobile websites, targeting the mobile user rather than the desktop user. With this, people will see an increase spend in direct marketing in mobile channels. Today, mobile devices and tablets have become part of everyday life and their demands have increase drastically. Businesses should be able to target different audiences in different platforms.

Social Media

There is a time when marketing channels 'come of age', and companies are no longer questioning the relevance of the channel to develop business. Every 'traditional' marketing channel went through the growth phase before maturing, and social media is at that tipping point. The world has already seen many improvements on how companies, both small and large, are using social networking to engage their target audience.

Search Engine Optimization

A few years ago, there are many changes to how search engines interact with websites. Google launched "instant search" and site previews. Many predicted this would be the end of SEO. To the contrary, SEO is becoming more important to business's presence in search engines. Google now offers suggested search terms in real time, and allows a user to preview a site before clicking through. Having a site that is designed to convert and is optimized to perform in search results is now critical.

Internet Marketing Investments

According to a survey conducted, marketing spending is up across the internet board. Consider how many companies of the more than 900 surveyed are increasing spend in website design and management, social media, SEO, email marketing, and paid search.