Ghostwriters are writers who write books, articles, stories, reports, or other texts that are officially credited to another person.
Ghostwriting is a form of article writing that involves a ghostwriter creating content that their name will not be attached to. The person buying the content will add their name as if they wrote it. The ghostwriter understands this is occurring and that the content is being purchased from them and they will retain no rights to and their name will not be on it.
Ghostwriting is commonly done for a number of reasons. Some are to create ebooks, reports, reviews, website content and more. Ghostwriting is no different than any other writing, except that the person doing the writing does not attach their name to the work. Many times ghostwriting is necessary to have the content created to be posted either on websites or published in marketing or promotional material.
Ghostwriting services are also useful when content needs to be added, but you have run out of time to add it yourself. Using these services can be the perfect way to maintain a website and keep it current, while not having to spend the time doing the writing yourself. The content can be on anything that is needed. They are also very discreet, since many times it is very important that no one knows that a ghostwriter was used. Both the ghostwriting service and the ghostwriter do not reveal that the work has been done and again, the writer knows they cannot resell the work to anyone else; they understand that the person buying the work owns the content as if they themselves wrote it.
Some celebrities, CEOs, or public figures set up blog websites as a marketing, public relations, or lobbying tool. However, since these individuals are typically too busy to write their blog posts, they hire discreet ghostwriters to post to the blog under the celebrity or CEO's name. As with nonfiction ghostwriting, the blog ghostwriter models their writing style, content and tone on that of the credited author.
Many website ghostwriters are freelance but some are freelancers who work under contract. Since the 2000s, with the increasing popularity of web logs, or 'blogs' as a form of writing, a new form of ghostwriter has emerged: the blog ghostwriter. Companies or organizations hoping to generate interest in their blog site sometimes hire ghostwriters to post comments to their blog, while posing as different people and using pseudonyms. Blogs are sometimes rated according to how many web 'hits' they get from users viewing the page, and this rating is used by advertisers considering paying for ad space on a blog website.