Article writing, commonly known as a part of blogging, is an essential effort to make your website more visible. Articles are made so that it can rank well and increase organic traffic. However, many have failed to achieve their aim. This isn't because the articles is not well written, but this is only because the writer didn't follow the certain article writing strategy and understanding the importance of content writing.
Organic traffic is very valuable kind of traffic. It brings all new targeted audience to your blog/website that can be converted to genuine readers easily. One of the most important factor for which organic search traffic is popular is that it can increase a site's online visibility throughout the web.
Blogs and website that rarely update their contents, or have outdated information that doesn't follow the current moment, are rarely visited by search engines, let alone human visitors. To make a blog/website stand out among others, they should have something that "sells". And there is no reason for a blog/website to be on the internet without having a visible and compelling information.
Fresh Contents
Search engines love fresh content that isn't found anywhere else over the internet. If you are taking a reference of an article to write a new article then most probably the article you're writing will not rank well on search engine. Always write articles on things in which you are good at so that you can insert your own thoughts in it to improve uniqueness.
By having fresh contents populating your site, the genuine information will also attract more human visitors.
Trending Topics
Trending topics may be any real world news or event. Trending topics are one of the most important factors to bring organic search traffic.
When writing an article about a trending topic, make sure that the article is published when it's wanted the most. For example, information about traveling and good places to visit, is best when it's published on holiday seasons. Publishing the article on the correct moment will help your website to get a good amount of incoming traffic from search engines.
And for news related trending topics, if for example, a presidential election is coming, things about the campaign are becoming a trending topic. Writing an article about a the background of each candidates and the history of their lives can be the best thing to do.
Trending topics can be hard to follow. This is because trending topics are time sensitive and are easy to be found anywhere. The best strategy for you to write a trending topic is by seeing how your market grows and predict what will happen.
Creating a List
People love numbers as long as the numbers represent something that they like. Knowing what people like can be difficult, but creating a list about a particular thing can create the curiosity that attracts potential audience.
Your list of articles should be genuine, not taken from other references. Create the list by doing thorough research to make sure that the information you give is correct. Since the possibility to create a list is limitless, you can always update the list anytime when you see it's necessary.
Your list can also be created from your own thoughts. But since it's about your point-of-view of something, always give the reason why you think that way.
High Word Count
Word count plays an important role to rank an article high on search engines. If you write long articles then chances for ranking for different keywords on search engines will increase. An ideal word count for an article is ranging from 800-1500 words.
When visitors arrive to your site, they will take a quick glance on the title and the first few paragraphs to see whether reading the whole article is worth their time. Always try to make the title and the first paragraphs compelling.
If your article is more than 1500 words, you can create paging to make your page length more ideal and less cluttered.
Keyword Research
Keyword research is one of the most important things to do before writing an article for the search engine. A properly used low competitive keyword can bring high volume of traffic. However, low competitive keywords have lower target audience.
High competitive keywords on the other hand, are what attracts people the most. But since the competition is higher, the chances that you can get a good amount of traffic is lower.
Always do some keyword research before writing a new article, then implement the keyword in post title, the first paragraph and the last paragraph to improve search engine ranking.