Writing SEO-Friendly Articles By Putting Your Emotions Into Them

Most if not all internet marketing tips advice people to write for users, not search engines. At some point, this is true, but at other times it can be misleading. Writing for users on the web needs the present of SEO for at least a bit. But to aim more people in visiting your pages and read them to the very end needs more than writing for users only. you need to put your emotions as a writer.

At the very least, SEO is needed. But in order to put your emotions into your writings, you shouldn't sound like you're writing for search engines at all. This is important if you're going to write something on the web.

Search engines are computer algorithms that work in mysterious ways. They evolve to something better at each updates, giving better results for each given queries. But what they don't have is the ability to feel emotions.

The emotions can glue your eyes, making you read a whole article because you're eager to do so. Not because you want to.

Search engines search for specific keywords that are present on an article's post. They see what HTML tags are present, how good the sentences are laid out, and how good each given words pronounce their meanings. Whether they like an article or not, search engines starts scanning a page and finishes it when it's done.

Humans don't do that, we read the first few words, the first few sentences, the first paragraphs, then decide whether we should continue or leave.

As an article writer, you must have spent your time crafting a unique post. You've browsed the web for information, read some books, added some of your own knowledge, just to get to finish that page. You may have interviewed some people, read the news, dig into your own experience and thoughts.

But to your nightmare, people don't want to read what you've written and they don't like it.

Once Upon A Time

Writing To Be Seen

When you're developing a killer content for your blog or website, you should consider two things: how to create a quality content that will engage, entertain and drive conversion, and how to make that content available.

To most websites, the majority of web traffic comes from search engines. And creating a compelling content that is optimized for them is one of the best way to get your name out to the world.

But there is catch. If you're aiming for search engines, and search engines only as your priority, you won't engage your visitors that much. The reason for this is because you won't put your writing efforts in creating a content that appeal to humans.

Getting search engines to rank your website higher, while at the same time making visitors happy when they're reading your articles, are two separate concerns. But both are part of unified content strategy, producing a blend between an engaging post, and SEO-friendly article.

Creating a quality content that is human-friendly and SEO-oriented content that is highly visible, can be difficult. This this is vital to your marketing success.

Your contents are useless if no one is seeing it. But at the same time, having a content that is highly visible but no human appears to like it, is also not worth creating.

Further reading: Writing a Good, SEO-Oriented Articles for You to be Seen

Making Your Articles Good

To be seen by both search engines and human visitors, you need to put everything into words. As the web is a silent giant, the only voice that can pronounce yourself to the world is the way you write. How you emphasize your emotions into your words, how you put yourself into each sentence, and how you create a story that is worth telling.

Great writing can't be taught, but good writing can. As an internet marketer, your content is your story. You're your own ultimate storyteller that aims to convey a story of your brand through words that run through different mediums, crafted for different audiences, designed for different platforms.

With that skills, you need to translate your thoughts into words to create an impressive captivating article.

Different people have different point of view, and there's nothing better in creating a content than making some relatable examples. Being theoritical can be good, using case studies when talking about your brand should be engaging. But in fact, without a connection in news and culture, you're missing the reference they need.

A story that can portray something as an example or a role model, can be related to a story that attracts more people more than they need. Your story will be more tangible that it will stay in their minds much longer than facts or numbers.

Becoming Who You Are

Pronouncing yourself to the web needs something to shout it out loud. And there's nothing better to bring your brand upfront beside using your own voice. Everyone has their own unique voice, you shouldn't be shy in using yours. Don't be afraid to be funny, quirky or weird. If that is who you are, then be proud of it. Some people may not like the way you speak, but some others actually do.

Your genuine voice is one of your greatest assets. On the web, the more you sound like a human being, the more people will want to engage with you. Whether by re-posting your content, commenting on it, and finally, by purchasing your service or product.

Read: Your Customers Are The Best Brand Storytellers. Reach And Empower Them

The web is growing, and as a website that is trying to convey its brand, its not your diary nor your memo. Since different people have their own point of view, knowing who your target audiences are will enable you to choose the most suitable language for them.

For example, if you’re writing for a larger audience, stay away from jargon. Keep paragraphs short and on-point, and make those sections that are difficult to understand to a more easier to digest concepts. Always include examples in the form of links or short paragraphs that accompany your voice.

Circle on the idea, create something out of it. The more focused you are in creating your content, the more your audience will appreciate your work.

Related: SEO Articles for Humans and Search Engines