Google is the largest search engine of the web. As most websites on the web rely on it for traffic, they have no choice but to follow what the search giant is saying.
And this gave birth to Search Engine Optimization.
Or also called SEO for short, it's the many ways webmasters and specialists in the field suggest how to appeal Google and other search engines.
Among the many ways to create websites, is to make sure that the structure is right. And that includes the structure of the website's URL.
Usually, webmasters and web owners want their web pages to have friendly URLs, meaning that the pages' web addresses must be easy to read, and includes words (or keywords) that describe the content of the web page.
But to make this happen, or to track display ads among others, webmasters have to change the URL once too many, resulting in an avoidable redirects.
Also, thinking about this a bit more, my guess is that many (most?) websites have an infinite number of redirects.
As soon as you have http->https or /index.html -> / redirects, you can theoretically find an infinite number of redirecting URLs.— John (@JohnMu) February 21, 2021
According to Google, this is not a problem at all.
Google's John Mueller confirmed that Google does not give any search penalty to those sites and web pages, even when they have too many redirects.
Many webmasters tend to avoid redirects for several reasons.
For example, redirects may ruin user experience when visiting a web page, simply because users will be bounced from one URL to another, and to another and yet another, in quick succession. Not only it may make experience bad, it's also bad for speed.
But for Google, the company pointed out that too many redirects won't cause harm to SEO.
Google Search does not have a penalty for sites having too many redirects.
"No, Google won't penalize a site for having 15 redirects (or any other number)," wrote John on Twitter
In one other occasion, Google's Gary Illyes on Google Central Live event, said that in terms of SEO, longer title tags do have benefits, adding that webmasters and web owners should keep their title tag "precise" to the topic of the page and to not worry about how long it is or if it is too long.
When asked whether there is "a value in having title tags that are longer than the displayable text in the search snippets?" Gary answered "yes."
Gary said that the length is "not a small number" like 160 or 220 characters long, saying that longer title tags means that the title is one sentence or more.
That to avoid a manual action.
While Google Search will certainly crop the length of the title in its search engine results pages, but Google will match users' queries with the title, even if its too long.
Google changes how it displays its search results and how it considers the title tag. And for once too many, Google always said that the length does not matter.
While Google will crop the title tag to fit its search results pages, Google has never mentioned a fixed length for the title tag, meaning that webmasters and web owners can utilize this to target more keywords.