There was a time when the web is full of text. Fast forward, with the growing internet and smartphones in our hands, we occupy the web with plenty of images and videos.
Then there was a time when those images and videos were edited locally. With editing tools like Adobe Photoshop for example, we could touchup our photos to create a little facelift, or do some alternations that make us the way we want to look.
Varied with taste, mood and situation, we want those edited images and videos to represent us.