There are several ways to win search engines, and the best that has the longest lasting results, is to create intentional, compelling, rich content that will help you rank for multiple queries.
This approach is organic. What this means, you're leveraging you website's resources, credibilities and your SEO methods to appeal search engines.
As a content marketer, there is a trick you can use. If used properly, it can be effective in your content strategy in writing questions and answers.