Online Advertisement by Surveillance. How Good or Bad Can it Be?

Online advertisements are everywhere, and the numbers kept growing. In the modern world of internet, ads are becoming a common thing. And as common as it can be, almost every website available have at least one method of advertising.

It started when Ethan Zuckerman, one of the internet pioneers, worked on something to market content and services to others. When all method didn't work as expected, one business model did work: ads. That business model made the company Zuckerman was working with, was acquired. Zuckerman's work was later known as pop up ads.