On the internet that is growing, everyone wants to be seen. Thanks to the many things the web has to offer, many people that include brands, influencers, marketers, companies, organizations and many others are able to compete for their audience.
However, the internet has become a crowded place, and this is where the noise happens.
The noise comes as there are a lot of people doing the exact same thing over and over again. This echoes the network with information that clutters each other. For something to be seen, they need to fight the noise so they can be heard.