Internet Marketing

How 'Kidfluencer' Is Both A Gold Mine And A Minefield For YouTube

With their clumsiness, out-of-this world imaginations, innocently mischievous smiles and their oversized eyes and tiny little mouths, children can bring joy to anyone seeing them.

This includes YouTube, the streaming giant of the web owned by Google.

With the many young YouTube influencers, or 'kidfluencers' appearing on the platform, with some having hundreds of thousands to even millions or even tens of millions of subscribers, they are the gold mines for YouTube.