Internet Marketing

The Reason Why You Should Not Use Emoticons In Professional Email Messages

Emojis, or emoticons, can be a great way to express feelings in a casual and friendly manner. But in email, especially for work and professional usage, the ":)" can give a negative impression rather than a positive one.

In a research published in the Social Psychological and Personality Science journal revealed that sending that 'friendly' smiley-face emoticons in business message can decrease perceptions of competence.

While emoticons do express warmth or friendliness, in emails, they don't behave the same way.