Articles

How Small Businesses Can Use Big Data To Improve Strategies And Remain Competitive

Big data and analytics are no stranger to large corporations. They have long embraced the two to better understand the market and how they perform in the competition.

However, small businesses don't usually use big data, as most of them are still relying on the benefits of real-time digital interconnectivity.

Big data is data sets that are large and too complex for traditional data processing to deal with. Big data challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating and information privacy.

Talk About 'Xennials', The Micro-Generation Between Gen X And Millennials

Millennials, who knows what they're up to? Millennials are those people who were born between 1982 and 2004. There are the most active than Gen X, the previous generation, which spanned another 20 years, beginning in 1961 and ending in 1981.

While the exact time Generation X ends and the millennial generation begins depends on the person you're asking, there is a little gap between those two generations, and that is where people born between 1977 and 1985.

AdSense Or Ad Exchange? Knowing The Differences Between Google's Two Tools In Ad Optimization Space

When speaking to publishers or people looking to better understand the internet advertisement optimization space, the most common questions usually revolve around Google, mainly DFP, AdSense and Ad Exchange.

Publishers agree that Google AdSense and Ad Exchange are two of the must have tools in ad optimization space. But when they're just stated in venturing into these solutions, they usually ask about the differences between AdSense and Ad Exchange.

In short, they want to know which one is best for them.

Keyword Research To Bring User Experience And SEO Together

The internet is still growing, but before many of us knew it, when it was in its infancy, websites were already competing on the web.

But when search engines came forward, people started competing for the top spots in their search results. Using various ways, many have used black hat techniques, a strategy that emerged when people want to get up on search results fast and easy.

At that time, marketing bullies have taken advantages of search engines weaknesses to rank higher.

But when search engines mature, this ugly practice don't do much good to them anymore.

How Web Design Can Use Content, Space And Colors To Affect Psychology

When visitors visit your site, they can create the feelings about your website and your organization. This feeling can be either positive or negative, and it's entirely up to you and should never be overlooked when designing your website.

A great web design is how you can deliver your content is such a way that it makes everything interestingly look good.

So what really defines "great" in web design?

How To Spot Fake News By First Trusting Your Gut Instincts

The internet is full of the goods and the bads. However, the bads can surface much more often, and that is not a good thing.

Technology companies and others have tried to limit the spread of fake news and hoaxes. This is to stop conspiracies and illegitimate information from obscuring the truth. However, their implementations are not perfect, and there will always be fake news out there that can replace good knowledge with propaganda.

Optimizing Long-Tail "Low-Hanging" Keywords To Build Short-Tail Rankings

For a newly-created website that has just went online, or for low-authority websites that have been around for a while, ranking high for high-volume short-tail keyword can be difficult.

So here, the fastest way to do it, is by aiming for low-hanging fruit of keywords.

Not that you should spend your time and money to rank best at those specific keywords, what you need to do is to make that low-hanging fruit keywords to pave your way to more competitive phrases.