Articles

Google RankBrain And How SEO Should Have Correlating Intentions In Mind

The advancing automation and artificial intelligence (AI) has helped us in making decisions by better predictions. AI has given an impact to the lives of many people in many industries.

To make use of AI on the web, companies need optimize their websites for those artificial beings. As for getting attentions, they need to optimize their websites for search engines that are using AI to increasingly create better results.

The Advantages And Disadvantages Of DIY Website Vs. Professionally Developed Website

To have an official presence on the web, your business needs to have a website.

Whether you're creating a new website or updating an existing one, the choices you have to make is whether to create it on your own, or have it developed by professionals.

Before, people tend to hire professionals because the choices are obvious. But thanks to the number of courses and online tools, as well as website builders, people can create websites on their own without having to hire professionals.

Organic Content: Why It Can Be The Key To Your Search Engine And Social Media Success

Content is king. It has been the king and always will be. They are the ones that speak to your customers and spreads your word to the potential target audience.

The ever-increasing changes to search engines' algorithms are slowly but steadily reward people's efforts in creating good organic contents. You need to keep on creating great and quality contents because your organic contents are always more rewarding in a long term.

Your Website And Its Logo: How To Make Them Work Together To Represent Your Brand

A logo is an important part of web design. However, its presence is not a priority.

With technology that advances, trends keep on changing. With more people accessing the internet, you website is something you want to be seen.

And with the number of new websites that are launched each day, the competition is just getting tighter than ever. In order to make themselves memorable, many websites tend to lean on their logo.

This is a mistake.

Paid Advertising On Google, Facebook, Instagram And Twitter: The Challenges For A Successful Campaign

On the web, you're competing with a lot of others similar to you. Since you're competing for same set of eyeballs, you're racing against time to get more ROI against your campaign.

Paid advertising is one of the great and easy way to get traffic to your website, increasing the chances of leads, sales and revenue. However, things can be difficult if you don't know what you're doing.

Understanding Website Migration And Knowing The Things That Can Go Wrong

The internet grows. And as the trends and needs shift, the technology that powers it also needs an upgrade. Websites that make the web are like those businesses that operate them. They are complicated and could be difficult to manage.

Especially when it comes to upgrading or updating.

Websites consist of the front-end and the back-end. Both are fragile as any change or replacement to its parts can easily affect or even break the whole system. So any added or removed elements of a website can introduce new errors, flaws, bugs or even faults.