Articles

How To Use "Influencer Marketing" On Twitter To Benefit Your Business

Influencers are those who are capable of "influencing" others to do what they want them to do. And on social media, they can be a lot of help to boost your brand's visibility.

The reason is because people, or most notably their followers, trust the opinions and recommendations of these influencers.

As a modern day celebrities on the internet, they can be regarded as experts in their respective niches, despite the fact that they some may only have the slightest idea of what they're doing.

The Common Things That Cause Sudden Drop In Website Traffic

As the world' population on the internet increases, there is never a guarantee that your site's traffic continues to increase.

So here, no website is immune to traffic changes, including traffic drops that may be significant. Since the variables are too many, the causes can be easy to overlook. For you to find the source of the problem, you need to gather all the evidence, look closely to the statistics, and conclude whether the change occur seasonally or based on other patterns.

Using Memcached To Speed Up Your Website

Modern websites use a lot of data. Web applications and dynamic database-driven websites use a lot more data for a single page generation.

And if you multiply this amount by the number of your visitors, you can often experience an overloaded database, which would make your website a lot slower to load.

This is where Memcached can come to the rescue.

Understanding 'Zero Trust' For A More Effective Security Measure

Common challenges of IT security, include, and not limited to: the complexity and resources, network trust and malware and user experience.

As technologies evolve, the strategies to hack and attack are also developing. And they are all trying to make advantages of those common challenges. This is why security perimeters should be continuously updated to make them more capable.

How AI Shifted The Trends From Software And Mobile To Hardware Again

It was in the late 80s and early 90s that the main driving economy for technology came from hardware.

From IBM, Intel, to Texas Instruments, they were the leaders. Sony, Toshiba, and Panasonic were household names. But after the year 2000, the time when internet came to place, the demand shifted from computer hardware development to software and mobile devices.

This was when the hardware stops becoming a major player in the industry.

How AI Can Help Reduce Digital Advertising Waste

In terms of digital marketing, the cost of a click marketers pay should get meaningful engagement.

However, most of the time, this is not true. This is because most people bounce out of a page in just a few seconds. Only a small percentage of those visitors can really translate to leads.

This is called digital marketing waste, and it is something inevitable in the growing web.

The problem for marketers isn't limited to that, since they are less likely to know which part of their advertising budget is wasted.