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Understanding 'Ads.txt', And How It Can Benefit Or Hurt Your Website Earnings

The programmatic advertising industry is one of the things that powers the free information on the web. But unfortunately, the industry is just full of fraud.

While defining the exact number of loses due to ad fraud is difficult, publishers generally can lose a lot of money, with bigger publishers losing millions to billions of dollars a year because of this. And this is why the industry is bidding to bring more statistics to light.