How To Use "Influencer Marketing" On Twitter To Benefit Your Business

Influencers are those who are capable of "influencing" others to do what they want them to do. And on social media, they can be a lot of help to boost your brand's visibility.

The reason is because people, or most notably their followers, trust the opinions and recommendations of these influencers.

As a modern day celebrities on the internet, they can be regarded as experts in their respective niches, despite the fact that they some may only have the slightest idea of what they're doing.