The power of narrative in marketing cannot be underestimated. To some, it can even be the sole predictive factor for a successful ads and/or sales.
Many successful marketing campaigns are based by marketers telling a story. A complete story can be an effective bridge that connects the gap between interest and action.
A story should not only be compelling and complete. But also tells a journey in which the readers can follow. It should has a beginning to articulate the importance of a thought, the middle part that moves, and an ending compels action.