You have a website and you're selling something there. That's great. But why stop just there?
On the internet, your product is competing with many others that are similar. With many people using search engines to seek what they want, you need to get yourself seen when search engines answer their queries. One of the way is by using content marketing strategy.
And one of the focus of content strategy is to make your products to rank for more keywords. And this is where a blog can come in handy.