Tips

How Marketers Can Use Google For Automation And Boost PPC Performance

Pay-Per-Click (PPC) management is where marketers oversee a company's PPC ad strategy and budget. This can be done by an in-house team of marketers and media buyers, or outsourced to an external agency.

With the number of advertising networks available, all of them offering features and management tools that are sometimes distinct, PPC management is becoming more and more complex than ever.

But also thanks to technologies, these PPC marketers can leverage automation to help them out.