Web Design

How To Create An Engaging Website Design By Moving Away From Complexity

When the internet was still young and there was little information available, we hungered for more and more. But when the internet matures and information is more than plenty, we want less.

"Less" information here means simplicity.

With the amount of information people can consume on the web, including from your website, don't make people overwhelmed with unnecessary things because clutter will put your visitors' brain into a state of confusion, driving less engagement and conversion.