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Google I/O 2013: Focusing on Improvements

Google held its annual developer conference: Google I/O, on Wednesday, May 15, 2013 at the Moscone Center in San Francisco.
Google I/O is an annual developer-focused conference held by Google in San Francisco, California. Google I/O features highly technical, in-depth sessions focused on building web, mobile, and enterprise applications with Google and open web technologies such as Android, Chrome, Chrome OS, Google APIs, Google Web Toolkit, App Engine, and more.
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Search Engine, Heritage, and Sergey Brin

Solving big problems is easier than solving little problems.
- Sergey Brin

Sergey Brin is referred as an "Enlightenment Man", and someone who believes that "knowledge is always good, and certainly always better than ignorance".
- Read more about Search Engine, Heritage, and Sergey Brin

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Social Engagement for Social Media Monitoring and Measurements

At today's Information Age, networking has never been so easy, and at the same time, so important. Social Media is no more an evolving platform to reach people. Most of the online companies have realized the power possessed by social media, and they are already successfully making sales and getting business leads.
With large amount of corporate money is on stake, the social media monitoring and measurements have become the essential component to keep an eye on the ROI made.
Behind the Creation of a Logo

Unlike any other graphic design work, creating a logo needs a separate set of principles. Logo is a symbol of something that is interpreted. With a glance, people should be able to imagine the meaning behind the graphics.
When someone is looking at a particular logo, they should remember the company, what products and/or services it offers, and so forth. Logo is considered successful when the logo is easy to remember, created with a good shape, combined with good colors with text applied.
Social Media, a Place for Brands and Human Authenticity

Humans are social creatures. The only way any social program can achieve success is by understanding its ability to connect on a social human level. What does it mean to be human in social media? The issue lies in how people interact with one another.
Outbound Links for Reputation and Ranking

Links are what made the internet a web of networks. Links are what make internet users able to surf the internet with ease. However, many webmasters still aren’t sure about linking to other websites in their own website, and most have actually avoid it.
Logo Design and Web Design for Corporate Identity

Business entrepreneurs are well aware of the importance of coming up with an impressive brand image. On the other hand, there are still a lot of people that are still not aware when it comes to the significance of logo designing in improvising their corporate identity.
Web Heat Map: Drawing the Conclusion

Data is valuable. However, in its tabular form, sometimes it can let people down and not able to provide the best way to analyze the data. This holds especially true when trying to visualize how people are interacting with a website.
Customer Relationship Management to Transform Business Sales Model

Customers today expect an imaginative, high-quality experience in a multichannel environment. Regards this as an opportunity, companies can leverage new strategies and technologies to create operations capable of making good on their customer-centric promise and grow their business.
According to infographics, the key to turning a small business into a sales powerhouse is customer relationship management (CRM).

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Battles Generate Negative Energy for Innovations

Larry Page is turned off from seeing his work as a kind of sporting competition. The battles between Android vs. iOS or Google+ vs. Facebook are a all distractions, glorified in the press. They generate negative energy, which leads to a diminished capacity to innovate and to focus, such as self-driving cars, that have the potential to change the world.
"Every story I read about Google, is us versus some other company or some stupid thing," said Page to 6,000 developers at Google I/O 2013 in his surprise appearance.
"Being negative is not how we make progress. The most important things are not zero sum. There is a lot of opportunity out there."

His annoyance with media coverage and the focus on competition isn't new. Page offered a more detailed version of his business philosophy:
If you read the media coverage of our company, or of the technology industry in general, it's always about the competition. The stories are written as if they are covering a sporting event. But it's hard to find actual examples of really amazing things that happened solely due to competition. How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing? That's why most companies decay slowly over time.
Larry Page's opinion declares that 'there is a tremendous opportunity out there, and negativity is a just a decay that eats away innovations." And, when there are too many similar products that don't add much value, the innovations made is just becoming meaningless.
Larry Page is at the top of the ladder, a CEO leading an army of engineers and product managers primed to make the world 'merge with Google' and eliminate rivals to the extent antitrust laws allow. But Page would rather the focus be on the fashioning of products and services rather than Google's growing power and database.
Page has given enormous amount of resources into improving and integrating Google's growing portfolio of products. And to add things up, it's clear that mild-mannered, Larry Page is not ceding any category to the competition.
The new features and interfaces for Google+, for example, indicate that the company isn't backing off from trying to unseat Facebook as the social layer for the internet. With Gmail, Google Now, and Maps on the iPhone and iPad, Google is making Apple look more like just a hardware company.
Larry Page has his own reality distortion field. He doesn't concern himself with incrementalism or just aping the competition. His ambitions, and "ask" of his team, are to focus on breakthroughs, or in sporting terms, big wins like the Macintosh and iPhone were for Apple and self-driving cars, Knowledge Graph, and Google Glass might be for Google.
But at the same time, Page is competitive and ultimately aware of what rivals are doing. He is out to make Google a better source of products.
With the vision that the future will run better on Google, the company's will force to try to make that a reality.
Google Frightens Webmasters from Linking to Their Own Contents

Google loves links. Obviously, the number one thing which Google will love the most is, contents. This is simply because, if there is no content on the web, there is no need for Google, so content is the fundamental thing which any search engine live upon. But, where does links, fit in this equation.
Links, which is broadly classified as internal and external links, is the primary thing which connects one web page to another. Links that are important in the online world, connect all the world wide contents on the internet. So there is no way search engine can neglect it. Without links they cannot relate and connect to each web page on the World Wide Web.
Google, the search engine giant that stays at the top position of the search engine industry, and the top most visited place on the internet, has always been strict to webmasters. With new updates and new policies, webmasters are afraid to link to their own content, for fear of Google penalizing them. Actually, this isn't exactly new, but the point is being emphasized lately by Google itself.
Google that has a massive database of indexed websites, is trying to keep at its best in the industry. Updates and policies are made by Google to make the search engine show high quality contents at all times.
In late April 2013, the head of webspam at Google, Matt Cutts, addressed the following question in a Webmaster Help video:
Suppose I have a site that covers fishing overall (A) & I make another fishing site that solely focuses on lure fishing (B). Does linking to A from B violate guidelines? I'll make sure both have high quality content & disclose that they're both owned by me.

"Just linking from A to B is not a violation of our quality guidelines," says Cutts. "If you only have two sites, they're thematically related, a person on A would be interested in B…then it makes perfect sense to link those two sites. The problem gets into [when] you don't have two sites, but you have fifty sites, or eighty sites, or a hundred and fifty sites, and then suddenly linking all of those sites starts to look a lot more like a link network and something that's really artificial, as opposed to something that's organic".
"So if you really do have just a small number of sites – you can count them on one hand – and they're all very related to each other, it can make perfect sense to link those together," he said. "It's when you start to get a lot more sites – you know, you don't need 222 sites about car insurance. It looks a little weird if you have howdoigetmycarinsurance.net and wheresthecheapcarinsurance.com…I'm making these domain names up, so I'm not saying these particular site owners are bad – maybe they're great. Who knows? But if you have 222 different copies of that, usually you're not putting as much work into each individual site, and so as a result, you'll end up with shallow or superficial sites, lower quality content, you're more likely to see doorways…that sort of thing."
Since most (new) webmasters and web owners depend heavily on Google search result, Google has the power over them.
And this isn't the first question Cutts has addressed regarding people linking to their own content recently. In another video, the user asked about internal links leading to lower rankings because of the Google's Penguin update. The exact question was:
Do internal website links with exact match keyword anchor text hurt a website? These links help our users navigate our website properly. Are too many internal links with the same anchor text likely to result in a ranking downgrade because of Penguin?
The person knows that the links are used to help users, but they're still concerned how Google will view them. Regardless of whether or not it's actually good for people who visit the site, they need to make sure it's going to be acceptable to Google, because presumably the users will never find it in the first place if they can't find it in a Google search. Cutts response to the question:

"My answer is typically not," said Cutts. “Typically, internal website links will not cause you any sort of trouble. Now, the reason why I say 'typically not' rather than a hard 'no' is just because as soon as I say a hard 'no' there will be someone who has like five thousand links – all with the exact same anchor text on one page. But if you have a normal site, you know…a catalog site or whatever…. you've got breadcrumbs…you've got a normal template there…that's just the way that people find their way around the site, and navigate, you should be totally fine."
"You might end up, because of breadcrumbs or the internal structured navigation, with a bunch of links that all say the same thing, that point to one page, but as long as that's all within the same domain, just on-site links, you know, that's the sort of thing where, because of the nature of you having a template, and you have many pages, it's kind of expected that you'll have a lot of links that all have that same anchor text that point to a given page."
Basically, this isn't an issue that webmasters and web owners should worry about. The only thing that matters is that since Google is expecting high quality contents for their search results page, Google are strict about people abusing links.. The problem is that clearly well-intentioned people are still worried about whether their practices will be considered abuse by Google, even if they think they're just doing what's right for the user.
After the Penguin update, webmasters had seen many link removal requests by those who were afraid links from other them were hurting their websites. In the process, because of their fear of Google, some requested the removal of links they would have otherwise found valuable.
This week is the one-year anniversary of the Penguin update, and in the near future, people (webmasters) are expecting new big update from Google.
Entrepreneurship: Between Employer and Employee

Since the world is pushing entrepreneurship, people are seeing and expecting themselves to become employers. In 2010, entrepreneurs in Indonesia only marked 0.24 percent from the total population. And today, the number increases to 1.56 percent.
Although the number increases significantly in the past few years, the number is still far below Indonesia's neighbouring countries: Malaysia (5 percent) and Singapore (7 percent).
Why does Indonesia finally realize the importance of entrepreneurship, and tends to increase the number of entrepreneurs throughout the country? The answer is because any country couldn't just depend on their natural resources. "We all know that natural resources will deplete one day", said Billy Boen, CEO of YOT Nusantara and Director at Jakarta International Management.

"Although Indonesia has abundance of natural resources, a country will not develop if it keeps depending on its natural resources," continued Boen. "A country should also depends on its human resources."
The cause of the small number of entrepreneurs in Indonesia is because since the days after the World War II, after Indonesia announced its independence after the Dutch and Japanese colonies, getting a job is a lot easier than creating a job. And since then, families are pushing their children to get high education and become employees in their future. These are common in many families in Indonesia.
Why should I become an entrepreneur and gamble when I can get a job at a company and get a salary from the first month of my career?"
This is the reason why the numbers of employees in Indonesia increases far beyond the number of local entrepreneurs. And sadly, these small numbers of entrepreneurs occasionally put themselves superior than other people that are employees (professionals). "I always deny this kind of opinion. Remember that there are no successful employers without the help of their employees."
Today, the government has succeeded in increasing the number entrepreneurs, and young people are now seeing, and expecting themselves to become entrepreneurs in their future. "This can be felt when I visited numerous Universities. Young people are now eager to become entrepreneurs," explained Boen.
When it comes to a question: which is better, becoming an entrepreneur or a professional? Boen answers: "This is a question that shouldn't be answered because the truth is that, the most important thing for us is doing the best at our own capacity."
"Whichever you choose, you should have a proper vision and mission toward your goal. Whether you want to be an entrepreneur or a professional, what are your reasons?"
"Are you ready to become a successful entrepreneur? Are you ready to become a successful professional? Only you can answer the question," said Boen.
Technology and Internet Entrepreneurs

Since the dot-com bubble burst in the year 2000, Indonesia has less to no impact to its economy in the eyes of technology and internet. But since social media has become a trend, and BlackBerry's Messenger is widely used, the numbers of small to medium businesses (SMB) on the internet grows far beyond expectation.
The internet has reached almost every Indonesian archipelago. And technology has never been so close with the numerous affordable devices available in the market. With almost everyone owns at least a smartphone and a tablet, the ability for SMB to reach the market with social media, blogs, professional/corporate websites was never better.
These SMBs that use technology and the internet as their communication and marketing efforts has seen the lights toward success. Other tech businesses in Indonesia and the number of start-ups are also growing, creating a better ratio between employer and employees.

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Eyerys is an Indonesian company based in Jakarta that offers web and graphic designing services as well as IT Consulting.

Eyerys has gained experience in agile web development and designs, graphic designs, Search Engine Optimization and web applications, software integration, technical support and maintenance services.

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Google I/O 2013: Focusing on Improvements

People

Search Engine, Heritage, and Sergey Brin

Social Engagement for Social Media Monitoring and Measurements

Behind the Creation of a Logo

Social Media, a Place for Brands and Human Authenticity

Outbound Links for Reputation and Ranking

Logo Design and Web Design for Corporate Identity

Web Heat Map: Drawing the Conclusion

Customer Relationship Management to Transform Business Sales Model

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Technology and Internet Entrepreneurs

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