Nobody Should Blackmail With Advertising And Money. 'Go Fuck Yourself, Is That Clear?'

Elon Musk
Founder of Zip2, X.com, PayPal, SpaceX, Tesla, Solar City, Hyperloop, OpenAI, Neuralink and The Boring Company

No platform is created equal, and on the web, there are plenty of platforms. This is why many of them don't really compete for the same audience.

And Twitter's leader Elon Musk, knows that very well.

The serial entrepreneur is the richest man on Earth, and is an avid social media user. And his his controversial acquisition of Twitter makes him one of the most vocal people on the internet, in terms of speaking his mind.

And when it comes to that, Musk is that kind of person who could do outrageous things, including endorsing an antisemitic post with his replies.

That behavior has also made brands uncomfortable, as they don’t want their advertisements anywhere near hate speech.

Ahed Tamimi.
Elon Musk at the 2023 DealBook Summit in New York

Speaking to Andrew Ross Sorkin, Elon Musk blatantly scoffed at advertisers leaving the X, formerly known as Twitter, because of antisemitic posts he amplified there.

"If somebody’s going to try to blackmail me with advertising, blackmail me with money, go fuck yourself."

"Go fuck yourself. Is that clear? I hope it is."

" [...] I’m saying what I care about is the reality of goodness, not the perception of it. And what I see all over the place is people who care about looking good while doing evil, fuck them. Okay?"

Musk then singled out Disney, which has pulled its advertising from X.

"Hey, Bob, if you’re in the audience!" Musk said, referring to Bob Iger, CEO of The Walt Disney Company.

As a businessman, Musk doesn't really care if people hate him.

Given by his influence, popularity, and wealth, and how he managed to amassed such huge importance through his many companies, many people would think that Musk wants to be loved.

If X wants to become a financial platform where people are going to put their money, and that if SpaceX wants governments to continue giving it money to build rockets and put satellites into space, and if Tesla wants to keep selling cars, Musk doesn't need people to love him..

In fact, he doesn't even care if people trust him or not.

Many would probably think that Musk wants people to idolize him, follow his footsteps, do whatever he says, and be his fans and followers.

But Musk doesn't care about that.

As long as his companies can set track records, that is all that matters.

"So as for trust, I mean I think we break that down in a few ways. If you want satellites sent to orbit reliably, SpaceX will do 80% of all mass to orbit this year. China will do 12%. The rest of the world will do eight. That includes Boeing, Lockheed, and everyone else. So the track record of the rocket is the best by far of anything. You could hate my guts. You could not trust me. It is irrelevant. The rocket track record speaks for itself. With respect to Tesla, we make the best cars. Whether you hate me, like me or indifferent, do you want the best car or do you not want the best car?"

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Musk then continued by threatening advertisers.

"The whole world will know that those advertisers killed the company and we will document it in great detail."

"I have no problem being hated. Hate away."

In his perplexing performance admitted that the departure of major advertisers like Apple, Disney, and Warner Bros. is "going to kill the company."

But if X should go bankrupt, there are judges who will decide who is right and who is wrong.

And those that will be the judges are the people, which include the users of X themselves.

If X remains relevant in the digital sphere, but go bankrupt, they will blame advertisers for it. And if that happens, it won't look good for those companies' business.

It's worth noting though, that Musk later offered an apology for his actions, saying that he "handed a loaded gun to those who hate me," and that he was "quite sorry."

This was also addressed by X CEO Linda Yaccarino in a post on X.