Using hashtags on posts are a big part of social media today. As a type of label/metadata tag used on social network and microblogging services, they can make things easier for people to find specific messages or contents.
A hash character # in front of a word or an unspaced phrase, can present each message to be categorized into the world's event.In Twitter, this means relating your post to a topic.
Businesses have use hashtags more than many to make their marketing efforts heard by their potential customers. Some hashtags have become commonplace for people to use and search, so it's always good to take advantage of them for your company’s posts.
A Popular Culture
Hashtags are such a prominent part of the modern tech culture that it's somehow rare to find anyone who doesn't know what they are. They have become such a common practice that many people have started using them outside of their intended purpose. From text messages, chats, songs to advertisements. Hashtags are literally everywhere.
The word became so popular and recognizable that it was added to the Oxford dictionary in 2010.
But despite their popularity, there are still many people who have yet to come to know what they are. Many people and businesses still don't understand how to properly use them.
Hashtags are once a phone's pound sign. Now the # has its own place in the most popular social networks, including Google's, Twitter and Facebook, to Instagram, Vine and Pinterest. Hashtags are used more than often to make your content more discoverable, and allows it to be categorized in which it can be relevant to other people and businesses.
Hashtag also allows you to connect and engage other social media users based on a common theme or interest. Knowing how to use them properly can certainly make your posts stand out, especially in the current fast-paced digital world.
Knowing Popular Hashtags
When your post is talking about a common theme, you can use the same hashtag as others so you can be a part of the ongoing conversation. This will make your post more visible to those that have the same interest.
There might be more than one hashtag that you can use alongside your post in order to reach the same pool of audience. Under this fact, you may choose the most widely used hashtag that is popular among your potential customers.
Events and conferences may create and promote their own hashtags for you to use, which usually include a reference to the date or year of the event in the hashtag.
Know Your Limit
There is no better posts other than those with catchy topic that is made short and tidy. You should limit the number of hashtags on each of your post, this is to make sure than your potential customers know what you're talking about and understand whether your post is relevant to their needs or not.
For example, a tweet is limited in its number of characters. To make your tweet short and appealing, you need to known what you're trying to say, then use the appropriate hashtags. On social media networks, having an appealing topic with a good description, supplemented by the correct use of hashtag(s), can determine whether or not your social media post will be clicked, retweeted or favorited.
Knowing The Trends
According to Twitter, trends are "determined by an algorithm and, by default, are tailored for you based on who you follow and your location." Twitter's algorithm identifies what's popular to help users discover the hottest and the most recent emerging topics of discussion that matter to them.
Users can choose to see trends that aren't tailored to them by selecting a specific trends location.
If you're targeting a specific audience with your post, make sure you dig into the trending topics first. This will make your post to be more targeted, and more real time. Talking about something that is already in the past and not trending, will make you post seem behind on the times.
No One Owns A Hashtag
Searching for hashtags and trending topics can a great way to tailor how you deliver your topic. If you'd like to create a hashtag on your own, feel free to do so. But first, you may want to see whether or not anyone else is already using the phrase.
If the phrase is taken, and you think it's okay, you can reuse it to benefit your post because the phrase must have an audience already. But beforehand, you must know if it has been more than a month, or year, since anyone used it.
No one owns a hashtag, so you don't need anyone's permission in using it. Feel free to use any hashtag you think is appropriate to accompany your post. But remember to keep it short and easy to remember. Furthermore, the more consistent it is, the more it makes sense and the more relevant it is, the better.
The point is that you just need to understand which hashtag is unique to you, to your post, or to your event.