Social media has a powerful influence over the internet, and that is one main reason why it should be part of your marketing campaign.
By having a proper use of social media to market your content, you should be able to bring a lot of traffic to your website, organically. What you need to do is know your reach, provide the necessary things to answer the needs, and repeat the process.
The aim here is to make people from social media networks to flow through the funnel to your website.
While web design and speed matters, your overall landing page should be ready to meet those traffic. Your posts on social media are the firsts in the chain reaction, and your website is where the conversion takes place.
So where they're all ready, you're now set to go.
Related: Visitors Are Expecting Things When They Are On Your Website. Show Them, Tell Them
Know Your Reach
Before doing any efforts to get traffic from social media networks, you need to know the reach. This is the first step, and also something that most people overlooked. Most people post on social media and sit back to wait for results.
While this can keep you at an ease of mind, you need to be active. You cannot expect people to like you if you don't give anything useful to them.
On social media networks, there are thousands or even millions of people who are actively posting and sharing contents that are within your niche. They can post things that show their interest on something that can be the thing you're selling.
Here you need to understand what they want and when they want it. This way you can create a content that resembles their needs, and post that content to them when they're expecting an answer.
Keywords
This is the main ingredient for reach. In order to find those potential people, you need to write down clear keywords around the types of things that people are saying on social media networks, that are within your reach.
Keywords on social media networks might be different from keywords on search engines because people type things on social media slight differently. Here is where you need to be conscious about which social media platform can really suit your marketing campaign.
Make the first move
After getting all the keywords you need, the next thing to do is to build start engaging them. There are some ways that can help you in starting a communication, or interact with them in order to get their attention.
From liking their posts, sending them a message, following them, favoriting them and so on.
Whatever you do here is to get their attention first, before driving that attention to yourself. You may come up with other strategies that are organic in order to amplify your reach. Those people are like low-hanging fruits - they're there just to be picked by whoever saw them first. So if you don't make the first move, your competitors will.
Automate the workflow
You can also automate the task using some tools that are created just for that. You must have a clear outline of what to do first and how to reach them before using any of those tools.
Giving Something Valuable
People are strangers on the internet. As most people don't know each other, they tend to be cruel.
People on the web won't engage if they don't see anything beneficial. With many fake news and spam websites, people are also becoming more careful before starting to engage with something, even if they see them interesting.
This is where you shouldn't sit back and wait. You need to engage with those people who really want whatever it is you're selling. To do this, you need to ramp up your credibility because what people are going to do is they're going to click on your link, visit your profile and engage with you.
Test, experiment and observe
One way or another, people will start flowing to your website. But one strategy may not work as good, or as bad as the other. Different niche and different social media platform have different audience. And different people have different taste.
As the web becomes a trend and social media becomes a place to socialize, things today can change tomorrow. In order to keep up with the demand, you need to follow what are the trending topics and see who people are engaging with those specific topics.
From testing to experimenting, your strategy should be fluid.
The aim here is to be there when people are wanting you, but to only approach them when they're not expecting you.
Recycle and Repeat
One post after another, and one day past another. Your profile should now be more crowded with posts and tweets. After knowing how to reach those potential people, the next thing is to recycle and repeat the process all over again.
To recycle and repeat is to make your older contents useful again. Time may pass, but if some of your contents are timeless, re-sharing them can further increase their exposure and engagement.
Most people spend time to create more post and better content again and again. While that is a good thing, potential visitors are only seeing a few of those posts. As social media platforms are becoming more crowded, chances are your posts are buried under posts within minutes.
In order to make an effective recycling, you need to dig into your older posts and see which one of them could be the answer to the current needs. Going back to step 1, look for people's needs. If you have something that may answer their questions, putting that old post back on top can be a time saver for you, and also a life saver for them.
Conclusion
Social media is growing as the internet matures. As more people are using them, the more people are becoming your potential target.
Never expect something more from people unless you can give something in return. Marketing on social media is all about who is the first in doing the engagement, who is engaged with what, and how you can answer to their questions.
Putting them all together, you need to have a great website to start with. This is the place where the traffic should be funneled, and where your conversion should start.
Further reading: Giving Web Visitors The Satisfactions They Need: Sacrificing Details For Quick Answers