The use of Search Engine Optimization (SEO), integrated with an aggressive Search Engine Marketing (SEM), can send thousands of targeted visitors from search engines, seeking for information and/or solution for a specific problem from your website.
As an SEO and SEM effort the traffic of a site, there are many to consider to keep the visitors that visit the site from navigating away. Most website visitors that lands on a web page will scan the page within seconds to see whether the page have something important that appeal to them or not. If a website's page does not give enough appeal in that small amount of time, the visitor that can be potential will leave the website.
Getting a website's visitors to stay on a site becomes the key to achieve a conversion. Conversion can mean whether the visitor leave contact information, requests more information, or making a purchase. It all starts with making sure that when the visitor lands on the associated page they immediately receive information that tells them they have found what they are looking for. This can be accomplished with a headline directly related to the original keyword used in the visitor’s search.
When a headline of a page appeal to a visitor's search, the next lines of content should contain information on both the problem your visitor is trying to solve and the solution to that problem, given in an easy to understand language. The information and solution given in the content of a web page should not be misleading and confusing. Information should be given in a way that can give the visitor a broader way for understanding their specific problem, and the solution should be made brief as possible to avoid confusion.
Similar to the headline, the aspect of a good content draws visitors further into the site and encourages them to continue to follow the conversion process. Links to additional relevant product and/or service details will make visitors to browse deeper into the site. Describing the benefits the buyer will receive as well as to provide links to technical information about the specific product and/or service the website is selling will make them get enough information they need.
Concurrent with the sales process, the site should be working to develop the trust of the potential consumer. Providing information as an authority on the subject and delivering it in a clear and concise manner.
A happy customer is the best what a company can have. Businesses should further commit themselves to their customers and respond to their needs to further increase the trusts of their customers to the company and developing the recognition among the market.
By knowing your products and/or services you are selling, your chosen SEO company/professionals will further tailor the onsite conversion process toward the most relevant mode for your visitors. SEO and content writing will not only make your web page appeal to search engine crawlers, but also convert the incoming traffic to your website to benefit your business.