There are lots of bloggers and publishers who create posts continuously to populate their blogs and websites. Apparently, many of them create posts without implementing search engine optimization (SEO). SEO techniques can help websites and blogs to rank well on search engine result pages (SERPs).
Search engine optimization can be separated into 2 different techniques, namely On-Page SEO and Off-Page SEO. The former will refer to all of the things that you can perform "on" your site to gain higher rank on search engines. On-Page SEO techniques consist of meta titles, creating internal links, meta descriptions, meta tags and so forth. The latter will refer to all the things you can do "off" your site which include article submission, social media marketing, high quality back links, and so on.
Posts are written to be seen and read. Your consumers are search engines and humans, with the latter that matters the most. To write for humans, you need to understand them, and a proper skill of writing is necessary. And when writing for search engines, On Page is the thing you should do before doing any Off-Page SEO. By having your page well-optimized, you will have one thing less to worry: search engine's mistake in categorizing your site.
The following are some of the most common On-Page SEO factors that you can do to increase the your page's ranking.
Meta Title
The most important thing a reading material should have is a title. Web pages are no different. The first thing search engines and human visitors look before doing any further reading, is the title. Each of your pages or posts should have its own unique page titles. The title must also contain the main keyword of the page or post.
Meta Descriptions and Meta Tags
The main function of meta descriptions and meta tags is to include some relevant keywords for your posts. These will help search engines, and visitors in seeing what is the summary of the page they're going to be reading. Description is also commonly used by search engines proceeding the indexed page Title in their SERPs.
URL Structure
To help search engines to crawl your website, search engine friendly URL for each of your posts is highly needed. For example, search engines like http://yoursite.com/blog/seo-ranking than http://yoursite.com/blog/index.php?id=123. Moreover, the shorter URL that includes main keyword will perform better in search engine result pages.
Body Tags
The body tags will help visitors to read your post easier by adding smaller sections and paragraphs. Those sections are also known as Headings which include H1, H2, H3, H4 etc..
Keyword Density
There is no one-size-fits-all optimal 'keyword density' and people may write anything they however they want, as long as it appeals to the masses. But on average, keyword density on a page is to be 1 to 3 percent. 2 to 4 percent is still acceptable. Density will ease search engine to determine the topic of your website. Beside by repeating the keywords on your page, you can also add their density by adding weight to them. This can be done by adding heading tags for example, or making text italic, bold, underlined. However, overusing and repeating the keywords excessively on a post can be considered a spam (keyword stuffing) and cause your website to be banned from search engines.
Image SEO
Pages with only text can be boring. Adding images within your post is a good way to make your website more visually appealing. The uploaded images will have their own titles so you need to treat them just the same as the page titles. Search engines cannot "read" images, and optimizing them can make your visual decorations search engine friendly.
Internal Linking
If your website has many pages, there is no better way to connect one to another by placing some links on them. By placing some links to your other web pages, search engines' crawlers will be able to crawl deeper into your site and index the entire site properly so the next time a potential visitor searches for you, they can see more of you on SERPs.