Everybody knows what an article is, but what are SEO articles? These articles are written so that, aside from being attractive to visitors when they start reading them, they are also getting the attention of search engines and are returned as search results for relevant queries.
A good written article that aims for SEO must offer worthy information to readers, and not just focus on writing technically correct SEO articles. Good SEO can send an article among the first pages of search results, but a good read can improve the rank even more if readers decide to share an article and link to it on their own websites, and links count.
Writing an article to aim for SEO is the easiest way to generate targeted traffic. This is because Google and other search engines love fresh unique content. By having an article that rank well, the chance to find readers increase dramatically.
Writing for SEO is to write an article to rank well in the Search Engine Result Pages (SERPs). In short, SEO article writing is writing an optimized article. An optimized article must have some features that allow Google and other search engines' crawlers to easily find the idea of it. Another important thing is that it's still an article. It needs to be read by human. So that SEO article writing is write an optimized article for human.
A good and well-written article should be written for both search engine and human. The first thing to do is to write an article for your readers by making sure the article is easy to understand. After that, you can then do SEO techniques on it to make it optimized. The reason to do these is because human is the most important goal in any article writing, and search engine always comes second.
Writing an article for SEO is just like any other article writing on the internet, only slightly different. Below is a few tips to build your confidence in finding a good place in the eyes of search engines
A Title to Sell
A good title can have a significant impact on how an article is presented. A title sells the article to the readers. A great article might not be read at all if the title does not clearly describe it. The attractiveness of the title is for the human reader. You also have to have something good for search engines, respectively you should include your main keywords in the title.
Making a research on keywords relevant for a domain - of what search queries are typed by internet users in search engines - can show you what words your article should revolve around so that it catches the attention of target readers and also of search engines. The main keyword of choice should be present in the title also.
If the title is attractive, people will be curious and click it to read. And vice versa if it is not attractive. That is why both keywords and attractiveness are valuable.
Using Heading Tags
The use of subheadings is part of SEO but it also helps readers: information is easier to go through when it is broken up into bits. Big blocks of text are difficult to follow through. Also, articles written with no care for formatting might resemble spam or mass produced texts.
The HTML code must show the title and the subheadings through tags. Search engines use heading tags in order to identify words that are of greater importance than the rest of the text, so using keywords in a heading can be a good idea.
Delivering the Body
Keywords remain important throughout the article. The keywords spread in the article enforce the ones in the title and subheadings. This aspect concerns the search engine.
To have a good article aimed for humans, repeating keywords too many times is not a good idea, as it will get the reader tired. Where the search engine is concerned, keywords are important because they signal what the article is about, however they do not directly impact the rank. Common practice is to use a keyword in the first and in the last paragraph and also scattered in the content.
Where density is concerned, going up to 4 percent is essential. Usually, for the same keyword, a density of 1 percent is ideal, so once per one hundred words for the same keyword is enough. Related keyword phrases can be scattered through the article with a lower density. Excessive use of keywords is a spam indicator.
Using Related Keywords
Keywords can be accompanied by related keywords. Variations on the keyword make the wording of the article sound more natural and also enforce the topic. When researching for related keywords, you can even come with new ideas on how to develop on the main keyword, and the angles of the topic to explore.
The internet offers tools for researching related keywords and also there are blogging platforms that offer you the option to install plugins to help you with this activity.
Read and Reread
Whether the article is meant for submission sites or your website, you must be careful not to have allowed mistakes to slip throughout the content. Read, and reread your article before posting it, as small errors can have great impact on readers. It is for the readers that you write for, and you are only optimizing your content for the engines' spiders and algorithms.
Readers like to read articles that are written just how like a human talk. A good written article should resembles how the writer speaks. By rereading you article, you should know how you as the writer, speak to deliver the information in a human way.