Google Stops Scanning And Reading Users' Gmail Inboxes For Ad Personalization
In order to have a high converting advertisements, the materials need to be shown to the appropriate viewers at the right time and at the right place.
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- Mark Zuckerberg
Articles
The Rising Popularity Of Chatbots: Great Assistants For Humans, Or Permanent Job Replacements?
We've created various technologies to help us do things and solve problems. With the internet and information in practically everyone's hands, chatbots are emerging faster than ever.
This is an undeniable fact that they have become a technology that become increasingly common, knowing that most major messaging platforms have used them.
How To Make Your Website Appealing For Visitors To Stay Longer
Bounce rate is one of the metrics that most marketers look. Unique as it is, bounce rate is opposed to most other metrics, because higher means worse.
A common reason why visitors tend to bounce from your website, especially when coming from an organic search, is that they do not feel like they belong there. Or, your website isn't having that value they were looking or hoping for.
How Artificial Intelligence Is Changing Sales And Marketing For The Greater Good
Artificial Intelligence (AI) is an intelligence exhibited by machines. Yes, computers think and they can be smart. At first, making them able to learn unsupervised is like science-fiction. But the truth is not far from reality.
Our lifestyle is already detailed and curated down by buttons. Almost any digital activities involve a touchscreen or a simple click on keyboards. Automation is replacing the old hard word, putting practicality into our lives lesser and obsolete.
Customer Match And In-Store Conversions: From Targeting To Closing The Loop Of Measurement
Google thrives on search and advertisements are where most of its money comes from. For marketers, the science behind search advertising is complicated and technical.
From thousands of niche that are added and with technologies that come and go, the basic way in which ads are delivered haven't changed much. But when speaking about how Google displays advertisement, things can be more exciting.
Blogging For Money: Dealing With Frustration And Desperation
Blogging has a lot of uses. From personal interest to just a mere hobby, blogging can certainly be a great way to share knowledge, experience and get new friends and fans on the internet. While to some people it's the fun part they're after, to others, it's all about the money.
People can get income revenue from blogging that's for sure. But during the early days of blogging, many experience frustration. Many newbie bloggers get frustrated quite often for various reasons, and that frustration often leads to desperation.
Google RankBrain And How SEO Should Have Correlating Intentions In Mind
The advancing automation and artificial intelligence (AI) has helped us in making decisions by better predictions. AI has given an impact to the lives of many people in many industries.
To make use of AI on the web, companies need optimize their websites for those artificial beings. As for getting attentions, they need to optimize their websites for search engines that are using AI to increasingly create better results.
The Advantages And Disadvantages Of DIY Website Vs. Professionally Developed Website
To have an official presence on the web, your business needs to have a website.
Whether you're creating a new website or updating an existing one, the choices you have to make is whether to create it on your own, or have it developed by professionals.
Before, people tend to hire professionals because the choices are obvious. But thanks to the number of courses and online tools, as well as website builders, people can create websites on their own without having to hire professionals.