Thanks to OpenAI, many others tech companies are trying to race on the same track, using similar vehicles, but for different purposes.
When the company introduced ChatGPT, the technology took the world by storm. Soon, as many realized the potential and the ability of the AI, ChatGPT has since touted as the "Google killer."
It even sent a "code red" to Google.
While the race is certain, and that Google is also in the race, this race is more than just who is winning or losing.
Prabhakar Raghavan, a Senior Vice President at Google for Search, Assistant, Geo, Ads, Commerce, and Payments products, is warning others against the pitfalls of this kind of chat bot AIs.
Speaking to Germany's Welt am Sonntag newspaper, the executive said that:
"This then expresses itself in such a way that a machine provides a convincing but completely made-up answer."
As a tech company that also works on various AI projects and products, Google certainly wants to gain an upper hand in this AI trend, especially since the company is already one of the biggest tech companies the world has ever seen, sitting on huge resources and experiences.
The thing is, AI-powered chat bots aren't perfect, and that they can create issues when people believe them too much.
And Raghavan wants to keep this to a minimum
"We obviously feel the urgency, but we also feel the great responsibility," Raghavan said.
"We certainly don't want to mislead the public."
Google is one of the most popular places on the internet where people look for information.
Since it was founded in 1998, the search engine seemed to be an unstoppable force. Powered by the strengths of its algorithms, and its user profiling capabilities that works under the a vast network of digital advertising business, Google is the goliath with no worthy enemy to compare.
While the search engine does improvise and get better as time passes, like using AI, for example, nothing came close to what OpenAI did with ChatGPT.
Instead of having an AI to power a search engine, OpenAI creates an AI that learns from datasets, to be able to respond like a human being.
This kind of technology can destroy Google in the same way that the search engine killed The Yellow Pages.
With AI chat bots like ChatGPT, Google may soon experience a "total disruption".
Raghavan's statement came days after Google introduced Bard, and had the software shared inaccurate information in a promotional video, which cost the company $100 billion loss in market value.