Less About Privacy And More About Consumers Having Control

Matthew Prince
Founder and CEO of Cloudflare

When it comes to the internet, anything can last forever there. And among them, they can be viral and spread like wildfire.

There is a distinction between internet companies that sell products or services, and companies that sell users' data to other parties. And the main concern here, is privacy. Despite many people are online, not that many people know how to protect themselves.

According to Matthew Prince, CEO of Cloudflare:

"Technology isn't inherently about compromising privacy or protecting privacy. It really depends on what the tech company's business model is. So it's not easy enough to say tech is pro- or anti-privacy. I think you have to look at it on a company-by-company basis."
Matthew Prince

But there is no denying that most of the gears of the internet are powered by advertisers. And to make advertisers spend more money in which will continue develop the growth of contents inside the web, companies that don't sell products and services, and even some that do, also want to take part in tracking users.

Because for the obvious, online tracking is helpful and indeed useful in pinpointing what users are interested in.

But Prince believes that it's a little less about privacy and more about consumers having control over what data is being captured.

"They want to be able to say this is my data. I understand who I'm giving it to. Sometimes when I give that data to them....A service can provide a better experience to me. But I don't want it to feel -- it's creepy when, you know, the handbag that you're looking at online or the pair of shoes starting following you around the internet and we've all had that experience."

There should be something that regulates how the tech industry collect and use users' personal data, because of how little consumers understand about online tracking.

"What's tough is whenever there's new technology that comes along, whether that was the telephone, or television, or now the internet. It takes a while for social norms and understandings to develop and once you have those, you can start to put together regulations. And so I think that a lot of the tech industry would actually, you know, welcome what was really sensible….because we're tech users ourselves and it creeps me out when my data is flowing across the internet."

In the growing web trend, people are expecting online experience to be swift.

With more media to be shown and more information to be consumed, companies are constantly trying and developing new ways to deliver their best to users, as fast as possible. But speed is not the only thing that matters when it comes to the web, as privacy is already a commodity.

To make sure that users have the rights to what they want to share, giving them the control is the key.