Many Facebook pages that are about businesses tend to be dull with an occasional 'like.' Somehow. not much else is going on. As a business, this is something you want to avoid
Social media has been a phenomenon for its ability to share. People seek for information on the internet and social media is there to help these people to reach what they want, see what they need, and talk about their needs.
Business pages on social media can be your second "face" on the internet, after your official company website. Social media, beside than just being a place to hear about what the community is talking about your business, Facebook as the largest social media today, the aspects are no different. Below are some tips that you can use to create an attractive and practical Facebook page that will enhance your marketing efforts.
Delivering Your Unique Personality
The business page you have in Facebook does not have to be a typical business page like the ones on your company website. Putting a little personality and fun into it will help more people relate to your company. If they feel that your page is a bit like a person they can relate to, you will have more followers than just the occasional "like."
There are no people who likes dealing with brands that have no "face." Being excited and outgoing about the services and products you offer and making your updates interesting will help your page be more 'likeable.'
In other words, when people begin to feel quite positive at the sight of your posts, you will get more 'likes' and followers. This can be great for your marketing effort.
Offering Advice and Tips
Your company will increase public trust when you offer great tips and advice. Naturally, you need to make sure that the information you give out is understood easily and has value that is practical.
In particular, giving away advice that pertains to your particular demographic may do wonders for your business. If you are in the crafting business, giving away crafting tips on your Facebook page may attract more like-minded people in the long run.
Share Useful Information
Information is what most people seek on the internet. By creating and sharing useful information, you can funnel people that are interested to a specific type of information to your page. Just like giving advice and tips, the information should be easy to understand and have a value for its practicality.
Good information always attracts people. And by providing good information, people will have your page into their consideration.
Creating Contests
Everyone loves a contest and Facebook's users are not at all different. When you host a contest, this becomes a 'win win' situation since you are creating brand awareness for every "like" you get.
On Facebook, there are many different kinds contests. When you decide to have a contest, make sure that the price is clear and the participating in the contest is free, including the shipping fee if necessary.
Becoming Part of the Community
Even if you don't have a direct organizational relationship, you can still get involved with a company by promoting an event they are holding.
This is a great way of supporting a charity or non-profit without donating money. You are lending your power of promotion which could help a lot in a different way. Even if the events are not connected directly to your company, you can still talk about them. Whether you are involved off line, online or in both cases, you are creating a discussion for everyone to exchange their information.
Making Friends
Beside than just focusing on your brand and business, remember that Facebook is created for people to share and have fun.
When clients have business questions or queries, they will with more likely to check your official company website rather than your Facebook page. This means that you can freely make friends in Facebook and work on the marketing aspect of your business rather than anything else. Ask and aswer questions, and 'like' other people's pages, post fun pictures of your company services and watch others reciprocate.