Ads are everywhere, and YouTube is depending on them to get revenue. But since the fiasco that made many major advertisers to flee, YouTube is putting a strict rule on how ads will show on videos.
Initially, the program that is called YouTube Partner Program (YPP) was to allow everyone starting in 2007 to have their video monetized. Advertisers can tap into small video creators' channels, giving them revenue and income.
On April 6th, 2017, YouTube changes how YPP works by restricting ads to channels that only have 10,000 lifetime views or more. YouTube sees this strategy to protect content creators and also advertisers.
While this can block channels from making money from stolen contents, now it's emphasizing on how it can limit ads on running on unexpected propaganda videos.
YouTube said that it's also adding a review process to YPP. The company will evaluate video creators that applied to the program. Once the creators reach the said threshold and meet all the requirements, YouTube will bring their channel into YPP and begin serving ads to their content.
"Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules," said YouTube on its blog post.
While the goal for this restriction is to eliminate ads from showing on propaganda videos, it can also limit the growth of many too-small channels from ever growing up. But this restriction however, shouldn't be that difficult to meet new creators.
Further reading: Google Upgrades Its AI, Helping To Solve YouTube's Advertising Crisis