Creating a simple business website can be a easy to some people. but creating a business website that will increase your revenues and create a enthusiastic followers involve efforts and continued management and marketing.
A business website has to be created with its target audience in mind. A website that looks great, but has little relevant content can fail overtime. Content is the most important thing on a website With content, the website can work out what problems a target audience will have. How can the website can help them?
After establishing your target audience and how you want to reach them. You also need to determine what their ideal course of action would be while visiting your website. This could be anything from ordering products or services to subscribing to a newsletter.
Another thing you need to be is unique and innovative. Be distinctive, forthright and even opinionated. Doing what you want is one of the benefits of running your business.
Domain Name
The domain name is crucial, and should reflect what your business is about, with some indication in the name itself. A a good domain name can affect how visitors see your business.
The domain extension is also important, as it will indicate to visitors whether you are concentrated on your own country or have a global reach. For example, the TLD (Top Level Domain) 'co.id' should be used in the case of a business concentrating on Indonesian customers, and '.com' or '.net' should be used if you are looking for customers both inside and outside of your own country. ‘.net’ was originally meant for sites that contained a “network” of other sites but now it serves as a useful second best to ‘.com’.
Beside your brand and what your business is all about, major keyword in domain names can also be used to make clear what you do or where you do it.
A Fast And Reliable Hosting
After acquiring your domain name, finding a suitable hosting package is the next step. For new business websites the amount of space is not going to be so much of an issue, but speed and reliability always are.
If your website is slow and is often unavailable then that is lost for the business, and those customers may never come back - even after any problems have been resolved. Furthermore, Google takes the time your website loads as an important ranking factor so finding a good fast host is imperative.
Understanding the essential features of a web hosting can help you decide which is best for you.
Graphic Designing and Web Designing
When it comes to designing the website itself, a logo is your starting point. After deciding your logo for your website, web design is what comes next.
Professional web designers are available to help you throughout the process. From draft designing to the final design for your website. From there, the pages of the website can then be created. A good designer will show you a visual mock-up of how the home page will look on different devices at this point. This will significantly simplify the design process.
Both your logo and web design are the ones that will be used to represent your corporate identity.
Business Website Basics
Below is a list of some of the most essential points for a business website to have:
- A logo that clearly visible in all, if not, most pages of the website.
- A simple well laid-out home page that immediately shows the visitor what the business and the website is all about.
- An easy to navigate to "About Us" page which concentrates on the visitor not on the business.
- An easy to navigate to "Contact Us" page to ease visitors in contacting you.
- A regularly updated, relevant blog with numerous well-written articles both long and short.
- A well-positioned place for social media icons to enable the visitor to access the most important social media profiles for the business.
- A responsive website that looks good on all screen sizes; from desktop computers to smaller devices such as smartphones and tablets.
- An obvious call to action which enables the visitor to perform the one action that is considered to be the most desirable to the business.
Managing Traffic
Once you have your business website set up and you are writing great blog/article posts which are useful to your target audience, you need to attract visitors to read those blog posts.
Currently, social media is becoming an important aspect to get traffic. Twitter and Facebook buttons make it easy for others to pass on info about your pages to their contacts as already mentioned. But you should also engage heavily with people in your niche through a small number of social media sites (Twitter, Facebook, LinkedIn and Google+ being the most common). This will heighten your profile with your peers and make the sharing of your articles more likely.
Beside marketing your newly made website on the internet, you will also need to market it on print media.