Social media is growing exponentially and becomes a popular culture today. Social media is increasingly playing an important role in our lives, such as Facebook, Twitter and YouTube.
For many people in the younger generations, these social sites are getting important when it comes to catching up with friends, checking on people's lives, etc.. Video-sharing website like YouTube, provides entertainment and other video that is yet to be viral and popular. With social media, people can stay updated with the latest news, information and upcoming events. Social media is a new and upcoming trend that is still waiting for its use to be at its peak.
Each day, social media is gaining more of its popularity because the service they provide relates to the basic human behavior: to interact with others and being social. Social media has taken the traditional social life to a next step where communication can be done with the least amount of effort.
With the support given by technology and hardwares in the current available handheld devices, social media can be accessed in an easier manner, enabling its users to be connected anytime and anywhere. With dedicated apps and browsers on mobile devices, connecting to social media has never been easier. Technology has brought social media closer to its users, increasing its reach efficiently.
With their massive amount of users, social media has given a growing influence, and entered other industries. Businesses have now started to appreciate and get the benefits of being social. Businesses have used the power of social media in addition to search engines as an intergral part of their marketing strategy and campaign.
Some businesses that thrive on the internet can have 70-90 percent of their marketing budget assigned to online campaigns on various social media networks. Although these campaigns can give a significant advantage for reaching targeted clients and customers, it is important for businesses to balance their marketing strategy by exploring every possible online marketing option: email marketing, affiliate marketing, search engine optimization, etc. rather than concentrating only on social media.
Social media with its many advantages, does come with many flaws. Individual users or business have to be careful for what they are posting on the internet. Anything that is posted and put on the internet can be viral, especially if it is concerning information within social media. Inappropriate posts, updates or contents can have an adverse impact on a brand, business to individual beings.
Social media is well-known for its capability for making information goes viral. Social media encourages people to share, and people can share anything they like or dislike by using the available service. Any information they share can go viral when the information is received by that user's network, further increasing its capability to reach more people.
Viral information can influence anyone within its reach. This is mainly because people are better influenced by information that comes from people they already know. Viral information, depending on how it is shared and who received them, can be both an advantage and disadvantage. Individuals and businesses must observe how they are on the internet. By successfully go viral and get the advantage of the word of mouth in social media networks, the influence for popularity is already a few steps closer.