Apple was still young in the mobile phone business, following the success of the original iPhone in 2007. To populate its App Store, guidelines were less strict.
This is why at that time, Apple had apps that were garnered for its adults users.
Zenga Media Pvt. Ltd, which is also the exclusive rights holder of Sunny Leone in India, has announced the launch of the Sunny Leone Mobile app.
The app that was meant to be available on iOS as well as Android, and the Windows Phone platform, would allow fans to engage with new videos, images and wallpapers updates of Sunny Leone. The app can also be used to connect with the Canadian and American porn star on Facebook, Twitter and Fun2Shoot.
There is also a feature in which a video of choice can be set as "wake up alarms” or “reminder”.
There is also a contest section, where winners would get invites to premium events.
Speaking about the official Sunny Leone mobile apps, Abhishek Joshi, CEO, ZengaTV, said:
"Zenga’s comprehensive mobile marketing platform and unique app development solutions, provides a new channel for Sunny Leone to directly engage with fans, while building brand loyalty and increasing her digital audience."
"I’m so excited about the future of my iPhone App. This provides an entire new way for me to communicate with my fans and give them a new and unique content experience!" commented Sunny Leone in the press release.
The next adult-entertainment app approved by Apple, was for fans of Penthouse Pet Aria Giovanni.
Both apps were developed by GrindHouse Mobile and the stars themselves. The moments marked the first time that Apple has allowed the porn industry into the store in such an obvious way.
It should be noted that the apps were rated 17+ by Apple’s iTunes App Store for “Frequent/Intense Mature/Suggestive Themes” and/or “Frequent/Intense Sexual Content or Nudity.”