The New York Times Acquires The Popular Word Game Wordle

01/02/2022

Wordle is the immensely popular word game created by Josh Wardle.

Once every single day, people would glue their eyes to the screen for at least a few minutes to guess a 5-letter word that would complete that day's Wordle quest.

People can get addicted to almost anything, and this time, the game Wordle has become the internet's addiction.

Soon after Wardle launched for himself, his partner, and his friends to play, many people on the web also started playing it.

Wordle is at this time, the internet's sensation.

Wardle the developer was overwhelmed with disbelief. And this time, he is again disbelief as his simple and straightforward game has been acquired by The New York Times.

The New York Times office
The New York Times Building is a 52-story skyscraper located at the 620 Eighth Avenue, between 40th and 41st Streets, on the west side of Midtown Manhattan in New York City, U.S..

The an American news agency offered Wardle a handsome "low seven figures."

Wardle said that his intention in creating Wordle was not to monetize it, saying that the game's success had been "a little overwhelming."

However, he was "incredibly pleased" to announce the deal with The New York Times.

Wardle announced the deal in a statement posted on Twitter, saying he had "long admired the NYT's approach to their games and the respect with which they treat their players."

He said that he had "really got into" The New York Times' crossword and spelling games during the COVID-19 pandemic, adding that The New York Times Games played a "big part" in Wordle's origins.

So this acquisition here, "feels very natural".

With Wordle acquired, by the giant newspaper publisher said that the game would initially remain free to play.

Read: Twitter Banned A Wordle-Spoiling Bot Because It Disrupts Others' Experience

On its own post, The New York Times said that:

"The Times remains focused on becoming the essential subscription for every English-speaking person seeking to understand and engage with the world. New York Times Games are a key part of that strategy."

"The Times’s games — along with the crossword and Spelling Bee, they include Letter Boxed, Tiles and Vertex — were played more than 500 million times last year."

And with the acquisition, Wordle joins other The New York Times' games to play a part in its readers' daily experience.