Instagram is bringing QR codes to the masses, following the feature's limited roll out.
When the feature was first launched in December 2019 for users in Japan, Instagram started introducing a way for its users to display a QR code of their Instagram account, to then be scanned by any supported, third-party apps, when they want to let others follow them on Instagram.
"It will be easier than ever to find and connect with their account. Even if you do not open the Instagram application, scan the QR code with the camera built in the smartphone and the application will start and display the other party's account," wrote Facebook the blog post.
The feature should also be useful for businesses.
Various businesses as well as shopping facilities, restaurants, sightseeing spots and music festivals have been using QR codes as touch points with their potential customers.
Facebook said that "90% of the community follows some business, users are also willing to connect with their business on Instagram." By bringing the feature to Instagram, those businesses should certainly benefit.
Users that want to view their Instagram account's QR code, they can do that by tapping on the three-line icon at the top right of their profile screen, to access the settings tab. From there, they can tap the 'QR code' option.
To scan a QR code of other Instagram users', they need to hold the camera for Stories, or using the camera app that is built into the smartphone, to scan the QR code. Upon scanning the code, Instagram will open with the target account, to then give users the option to either 'Follow' or 'View profile'.
For those who haven't installed Instagram on their smartphone, scanning an Instagram QR code will prompt them to download the Instagram app through their respective operating system's app store.
Instagram previously deployed a similar system called Nametags, which were internal QR-like codes that are practically similar.
However, the Nametags feature is kind of an disadvantage because it could only be accessed via several taps on the Instagram app itself. The Nametags feature isn't built with easy access, meaning that it doesn't really appeal users.
What's more, Nametags could only be scanned from the Instagram camera.
With the QR code feature, Instagram is moving away from its Nametags feature for a more open system.
This comes at the right time, just when many businesses, mainly restaurants, are starting to use QR codes as an alternative to their physical menus. Here, Instagram is at the right path to follow the trends 'COVID-19' coronavirus is creating.
Since many people aren't meeting each other as they practice social distancing, QR codes to be used to add new followers could also come in handy. It's an interesting feature since it means that users can finally add new followers by simply showing their codes, rather than having to put their Nametag, or their account handle.
Instagram also follows WhatsApp, which officially introduced the ability to add contacts via a QR code.
Aside from WhatsApp, it follows similar moves from apps like Messenger and Snapchat, which originated the concept.
"Now that you can use the QR code in the app, when you want to follow new friends you have met on Instagram," wrote Facebook.