Clubhouse was the hype of social media. It redefines the already-complex world of social networking with its unique audio approach.
While Clubhouse's hype is now the past, Clubhouse is still a popular social media. And this time, co-founders Paul Davison and Rohan Seth announced that the app is no longer invite-only. With millions already in the waiting list, Clubhouse is opening itself for public registration for the first time.
To welcome the barrage of new users, Clubhouse showed off a redesigned logo, as well as a redesigned app icon featuring Justin “Meezy” Williams, rapper 21 Savage’s manager.
In a blog post, the co-founders said:
"If you have a club, you can post your link far and wide. If you are a creator with an audience, you can bring them all on. If you’re hosting a public event, anyone can attend. You can bring close friends, classmates, family members, coworkers, and anyone else you like — on iOS or Android."
"By adding people in waves, welcoming new faces each week in our Wednesday Orientations, and talking with the community each Sunday in Town Hall, we’ve been able to grow Clubhouse in a measured way, and keep things from breaking as we’ve scaled. But we’ve always wanted Clubhouse to be open."
"Everyone in the world should have access to meaningful conversations. And the best rooms on Clubhouse are the ones where you meet people from far outside your social circle, with very different views and lived experiences, who change your perspective on the world."
Clubhouse was only launched back in March of 2020.
As the 'COVID-19' pandemic hits the world, forcing many people to be stuck at home, the social media has given a new life to the somehow boring social media.
Quickly, it became the talk of Silicon Valley, and caught the attention of larger social networks.
Since the start of 2021, Clubhouse has emerged fast, and was reportedly valued at $1 billion.
Since then, its team has grown from a mere 8 people to 58, and is seeing daily rooms growing from 50 thousand to half a million.
Clubhouse has also added more than 10 million new users to the community since mid-May, and seen more than 90 million direct messages through Backchannel since the feature was introduced just a week before this.
Clubhouse may be young, but it has manage to sink its teeth deeper than almost anyone else in the business.
While the hype has indeed diminished, Clubhouse suggested that engagement on the platform remains strong.
"We know there will be many more ups and downs as we scale, and competition from the large networks will be fierce. But we believe the future is created by optimists — and we're excited to keep working to build a different kind of social network," Davison and Seth wrote.
Clubhouse in opening itself, comes amid increasing competition.
Competition is fierce. But this time, Clubhouse is ready to go beyond exclusivity, to properly compete like a proper social media network.