In September 19, 2013, Google changes its logo for the first time since 2010. And for the redesign, the company's blog said that the change is intended to "streamline" users' experience of its services to prevent "distractions".
At first glance the logo does not look dramatically different but it has in fact been reshaped and flattened with a slightly different color palette. The company muted the color pallet and flattened the three-dimensional lettering of its logo by removing shadows and bevelling from the primary colored lettering of the logo.
The rumors about Google's new logo first circulated earlier in September 2013, after the flatter version showed up in a beta version of Chrome for Android. The new logo is more in line with the cleaner graphics and uncluttered interfaces of Apple's iOS 7 operating system, which was launched worldwide.
The search engine believes that multi-device will matter more in the future and it's best for marketers who want visitors to have positive visitor interactions to offer seamless navigation experience.
Google has also begun rolling out a redesign of its homepage - the world's most visited web address - by replacing the previous menu bar with a smaller range of links on the page's right-hand side. The homepage update streamlined its navigation between Google Products.
This is Google's first major overhaul since the introduction of a 'black navigation bar' in June 2011. Google has changed the way many of its core services are accessed from search pages. The black navigation bar is now an 'app launcher' that ran across the top of Google's web page with links to other services.
Users can click on the grid just like on Android devices and Chromebooks. Other Google products, including Google Drive Storage, YouTube and the Android app Play Store, are easy to access as users can click on the corresponding icon made up of small tiles.
Though its a minor update, Google’s recent logo and homepage revamp sent a message to companies looking to win on the web.
Google's upgrades are aimed at improving user experience by optimizing its pages for display across devices. An official announcement from The Official Google Search blog explains that most people crossover from desktops to mobile devices, tablets to laptops as they perform tasks, conduct research and consume web content.
To accommodate this new behavior, the site allows users to navigate easily between applications like Gmail, News, Maps, YouTube and Search without clicking away.
"Regardless of your routine, getting around Google should be seamless, and once you're inside an app, you don't want any distractions," said Eddie Kessler, Google's tech lead and manager.
"If you're anything like me, you move among devices and Google products on a regular basis. You might check Gmail on your phone, for instance, then organize your Calendar via laptop, then browse Google+ photos from your tablet."
The move comes in the same month that Yahoo!'s new logo was unveiled, and Microsoft's Bing search tool have been updated.