Social media platforms are already addictive.
With easy ways to share content to the world and receive interactions from the action, many people love to flock to social media platforms just to earn that "currency." With billions of users and counting, Meta as the largest social platform ever, knows this very well.
To make its platforms even more appealing to content creators, Meta said that it's testing for more ways for them to earn more money.
In an announcement, Meta said that it's testing "an invite-only holiday bonus" that rewards creators for reels plays and photo views on Instagram.
Initially to users in the U.S., South Korea and Japan, Meta said that the holiday bonus "will reward creators for sharing their creativity through reels and photos (both single image posts and carousels)."
Select creators shall will be invited to test this new bonus until the end of 2023. Those creators can activate the holiday bonus to begin monetizing.
"Creators will earn based on the number of reels plays and photo views they receive during the bonus period, as long as the content passes Content Monetization Policies."
The company is also trying to help creators gain new subscribers on Instagram by surfacing the Subscribe button on their content in Feed.
"For creators who have already built a strong community, Instagram Subscriptions can help them earn recurring, predictable income by offering exclusive content and experiences for subscribers," the company said.
"Since expanding access earlier this year to more creators, there are now more than 1M active subscriptions to creators through Instagram subscriptions. Most recently, subscriptions launched for creators in an additional 35 countries."
Here, to help creators grow their subscriber communities, Meta has introduced new promotional tools, including methods to make it easier for them to welcome their new subscribers.
At this time, Meta waives subscription fees for creators using this product on both Instagram and Facebook.
"We will provide a six-month notice to creators before we change this approach," the company said.
Meta then said that updates to the subscriptions, which are also available on Facebook, are being expanded to "millions more creators over the next few months."
"To help creators build their subscription community, we’re adding more ways for followers to subscribe, such as via your Reels and Stories on Facebook, and giving creators the ability to offer free 30-day subscription trials to their fans. We’re also rolling out more control over pricing, so creators can change the price of their subscription over time," Meta explained.
Meta also said that Instagram gifts Are now available to more creators around the world.
Instagram gifts are a way for creators to get support from fans who love their content and earn money. Fans can purchase Stars and share virtual gifts directly in the Instagram app to show appreciation for the Reels they love.
"On Facebook, we’re offering limited-time, Fall and holiday themed virtual gifts from now until the end of the year. We’ll invite creators to produce content about the festive season and join challenges to try collecting gifts that unlock perks. Fans can purchase these seasonal gifts using stars and send to their favorite creators to show their appreciation," added Meta.
And lastly, Meta is also making it easier for creators to participate in ads.
"Today, many creators earn money on Facebook and Instagram by working with brand partners on Branded Content and Partnership Ads. We’re making it easier for creators to participate in ads by showing additional ad eligibility information when creating Instagram Stories," Meta said.
If a creator selects 'Allow brand partner to boost,' when creating a new Story, the creator will then be prompted to address ad eligibility errors in their content.
"We will continue to offer a variety of ways for creators to connect with their audience and make money on Instagram and Facebook," Meta said.
"We know that creators all have different monetization needs depending on where they are in their creator journey. By building out a diverse suite of products that enable creators to earn from brands, fans and Meta, our goal is that creators will find a combination that works best for them."