TikTok is popular because of a number of reasons. One of which, is because of its simplicity.
But that simplicity comes with a price. And that price include limited functionalities and features. But TikTok knows that improving user experience doesn't have to ruin simplicity. And here, it's showing its creators the way to do it.
Traditionally, when users watch a TikTok video about things like cooking, they need to manually note down the ingredients, or follow the link the creators have provided in their bio, in order to see the recipe.
This time with an update, that it no longer needed.
TikTok has introduced what it calls the 'TikTok Jump'.
What it does, is allowing creators to use mini-apps with their videos.
When it is enabled, creators can include a link for showing statistics, ingredients, a Wikipedia article, and more.
In a newsroom post, TikTok said that:
In TikTok's word, TikTok Jump is that "last mile" of its users to encourage discovery, "helping to spark action and deeper interaction both on and off the platform."
Initially, its beta collaborators include Whisk, Breathwrk, Wikipedia, Quizlet, StatMuse, and Tabelog.
“We are thrilled to be a leading partner in TikTok Jump," said Nick Holzherr, Head of Whisk.
"Since initiating a limited Beta earlier this year, TikTok and Whisk have helped alleviate a long-standing problem that recipe creators face: how to allow TikTok users to view and save full recipe content. Not only are TikTok creators using Whisk to add recipes previously published online; they're also sharing unique TikTok recipes that don't exist anywhere else."
App or link integration has been an obstacle for content creators on a number of social media networks.
And TikTok here, is giving its users a way to utilize their properties, even on other platforms, at their fullest.
In the world where social media and apps are endlessly copying each other’s features, TikTok Jump sets an example, showing that integration to third-parties isn't a bad idea.
In fact, it can be a like a breath of fresh air.
"As we take the next steps in the evolution of TikTok Jump, we’re now opening the program to new providers who can offer exciting experiences for our community," TIkTok added.
"With HTML5 compatibility and minimal technical integration, Jumps are easy for providers to build and deploy. The use cases for TikTok Jumps are almost limitless, and we look forward to working with selected providers to build innovative Jumps that help fuel the instructive and entertaining content our community craves."