Earlier internet was used by those who were looking for some information while most didn't know what it was. Many of them who used it didn’t even know how it worked. Over the years, there have been radical changes and internet is now used for a range of things. You can do anything from shopping, working, getting information, banking, etc. Now the growth of online business is something phenomenal. These businesses can help you earn money by working from home and just by virtually handling its affairs. The most important part that helps these business grow is the marketing provided by Social Media sites.
Social Marketing is always a great requirement for any kind of business as it can promote it to the best possible level. In earlier times, marketing used to happen by the simple word-of-mouth publicity. If people like any product or so, they use to tell it to everyone just making it more popular. Today the world has changed and so are the marketing techniques. In the present day we can see that it is all through online and one of the influential tools is the social networking sites.
Facebook and Twitter are the hottest pick for anyone who wants to socialize and build his/her online image of brand awareness. These sites help you to get connected to millions of users. Online business sources are using these Social Media as a means to advertise their product. These sites serve a better purpose as they are much more target oriented.
Facebook is all about building friends and network with known people. The site heavily depends upon sharing information. People can create profiles and circulate it among their friends, they in turn are seen by their other friends and thus their social status keeps on improving. Starting any activity such as discussions or poll, helps them to get noticed more. One of the greatest advantages of Facebook is that their advertisement never looks like an advertisement. It gets the status of shared information and is noticed.
Twitter on other hand works as a different technique on Social Media. It works by creating followers. The options in Twitter helps them to get like-minded people to whom they can promote their product. Small tweets or messages help them to pass general information about their product to a list of people. they can post their links so that others can go to their websites and check out their products. The simple rule of Twitter goes as this – the more they follow and being followed, the more they get noticed.
Both sites are the real gems of marketing. They help people to search like-minded people by just typing the particular keywords. The search options take them exactly to the keywords they desire to find while direct links helps them to land directly to that domain. Messages, news feeds, invitations, etc. are the important SEO techniques used by these sites to promote it to their fans. Both Social Media sites have one aspect common as well and that is their popularity and public usage.
It is now very common to see some online business ventures using Social Media sites for promoting their business. Even offline business is benefiting from it.