A teenage YouTuber who insulted a notorious drug lord was shot dead.
He was only 17-years-old when he was brutally murdered beyond recognition.
Juan Luis Lagunas Rosales was born in the Mexican state of Sinaloa, growing up never knowing his father. His mother left him with his grandmother as a child.
Lagunas left his hometown at the age of 15 without finishing high school, and washed cars for a living.
That, until one day, a friend of Lagunas took a video of him while he was drunk.
The way he looked and behave while high on alcohol were amusing to many viewers, that later, Lagunas became famous on the internet.
During this moment, Lagunas took the nickname "El Pirata de Culiacán," or "The Pirate of Culiacán."
He attended lavish parties and fell to excessive drinking despite his young age.
His young age, his character, and the way he entertained, made him a YouTube sensation.
Lagunas quickly garnering more than a million followers on Facebook and 300,000 on Instagram. His social media fame started earning him spots in music videos and at promotional events.
Sponsors started pouring in, and in no time, Lagunas' wealth accumulated.
He was frequently photographed with many women, and driving expensive cars.
The young Lagunas seemed to have forgotten his humble past, as he was frequently indulged in the activities that include high amount of alcohol consumption, as well as illegal drugs.
Things were fun for the young man, until one day, a drunk Lagunas said "El Mencho can suck my dick."
"El Mencho a mí me pela la verga," Lagunas said.
"I don't sleep like 'El Pirata' or 'El Chanito de Culiacan'", he said, referencing to his online personas.
"I'm immortal, untouchable, I made a pact with the devil. I came to give you fire, Mencho. I'm not scared to say this, I'll say this without the camera right here, Mencho can suck my dick."
He referred to El Mencho, leader of one of Mexico’s most dangerous cartels.
Lagunas, intoxicated, made fun of the cartel leader, and at one point, he even shared the exact location of a party he was about to attend.
The location of the party, was in Jalisco, a region controlled by El Mencho.
This was when the inevitable happened.
On Monday night, while he and his friends partied at a bar in location he "shared" to El Mencho, a group of armed individuals burst, and upon seeing Lagunas, they opened fire mercilessly to the young man.
The teenager died instantly after sustaining between 15 and 18 bullet wounds throughout his body and head.
Authorities were only able to identify Lagunas based on the tattoos on his two arms.
Lagunas died about a week after taunting the drug kingpin.
Related: A Mexican YouTuber Nana Pelucas, Shot To Death By Cartel Members
El Mencho's real name is Nemesio Oseguera Cervantes.
Born in 1960s, he is best known as a Mexican drug lord, and also the leader of the Cártel de Jalisco Nueva Generación (CJNG), or Jalisco New Generation Cartel, an organized crime group based in Jalisco.
Among his notorious crimes, include drug trafficking using everything from submarines to fashion models, organized crime involvement, and undocumented possession of firearms. El Mencho is also allegedly responsible for coordinating global drug trafficking operations, in which he uses CJNG to become one of Mexico's leading criminal organizations.
El Mencho is also known for using bribery and intimidation.
His notoriety is also a result of his aggressive leadership and sensationalist acts of violence against anyone, including rival criminal groups, Mexican security forces, and even the government.
It's said that CJNG had once sent a severed pig's head to to a newly-elected Mexican attorney general "as a warning" to not interfere with him or his business.
As one of the most-wanted people on Earth, El Mencho has been hiding in the rural terrains of Jalisco, Michoacán, Nayarit, and/or Colima, and is guarded by hired mercenaries with former military training.
Both the U.S. and the Mexican governments have been offering anyone with any information that can lead to his arrest, a reward that goes up to $10 million.
It's worth noting that the 17-year-old Mexican YouTuber had actually apologized.
In a video he made when he was sober, he pled.
"Mencho don't kill me, I have a family just like you," he said in the apology. "I'm sorry for what I said, I was not well, I was not conscious of what I was saying."
"It was wrong, that day I woke up stupid. I didn't look at the consequences, I did that for followers, I ask for forgiveness.
"You and your family are well liked. Mencho don't kill me, I have a family just like you. I apologise, we all make mistakes. I have psychological problems sir, just remember we like you."
But this message, either went unnoticed by the cartel leader, or didn't change El Mencho's decision.
It's also worth noting that in February 2022, unconfirmed reports began surfacing that El Mencho died in a private hospital in Guadalajara.