'The Little Mermaid' Negative Review-Bombing Forced IMDb To Change Its Rating System

04/06/2023

This time, there is an uptick trend of recreating old but popular titles, and renew them to meet the interest of younger audience and the trends in pop culture, and also to fans who just want to feel nostalgic.

In the filming industry, The Walt Disney Pictures has been busy looking back at its decades-worth of portfolio, and see what they can come up with.

Disney has a long list of princesses, and after bringing some of them to life, this time, Disney is bringing back Ariel to the big screen.

In the live-action film of The Little Mermaid, the young princess of the sea becomes Disney's sixth live-action Disney Princess.

While the film topped the box office, reviews wants the world to think otherwise.

The Little Mermaid
Halle Bailey as Ariel, the mermaid princess.

Played by singer Halle Bailey, Ariel, the curious and headstrong mermaid princess, and King Triton's youngest daughter who is fascinated with the human world.

She took off in a journey that transformed her from a mermaid to a female human, in an attempt to kiss a young prince she fell in love with. To to this, she made a deal with her aunt, Ursula, a treacherous sea witch who traded her tails and gave her legs, in return for her "siren" voice.

Without her voice, and unable to speak any word, Ariel has to convince Prince Eric the she is the woman who saved him from a shipwreck that almost took his life, and kiss him in just three days upon receiving her legs.

Despite the film's box office sales surpassed hundreds of millions of dollars worldwide, the film has been targeted by “review bombing,” where people are motivated - often by factors that have little to do with the actual film - to leave negative reviews online in an attempt to lower the rating.

While the live-action film The Little Mermaid has lots of promises, simply because it recreates the iconic 19898 animated feature film The Little Mermaid, the live-action film stirred strong reaction, even before production on the film began.

For starters, it all began when the public realized that Ariel would be played by Halle Bailey, who is apparently Black. What's more, her hair in the film is dreadlocked.

This is a contrast to Ariel in the animated film, where she is a White, red-haired woman.

This created many memes, attacking both Halle, and also the film title itself, before production even began.

The Little Mermaid
Ariel and Prince Eric, when her friends tried to convince the prince to kiss her.

And after the film's released to the theaters, many complained about its CGI, which at certain times is confusing if not aesthetically unappealing. Some viewers weren’t also impressed with the new songs and the tweaks to some old ones.

It's said that the live-action The Little Mermaid had a $250 million production cost and $140 million global marketing spend. What this means, The Little Mermaid could break-even if it earns anything in the low $400 million.

But thanks to the internet, the film is swimming in the sea of word-of-mouth, with online reviewers trying to sink it.

And the Internet Movie Database (IMDb), the online database of information related to films and others, is one of the first places where people online can receive reviews about the films they seek.

Thanks to IMDb and other film review websites, audience buzz has become an increasingly important factor in box office success in the wake of the COVID-19 pandemic.

With so many entertainment options, even franchise films can have trouble luring in moviegoers. Those that skipped out on seeing a film during its opening weekend can be enticed to cinemas by positive chatter, helping to bolster the film's overall box office.

With review bombs attacking the live-action film of The Little Mermaid at IMDb, the website opted to change its rating system.

"Our rating mechanism has detected unusual voting activity on this title," IMDb said in a special note atop of its rating scale for the movie.

"To preserve the reliability of our rating system, an alternate weighting calculation has been applied."

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The Little Mermaid
The massive review bomb to The Little Mermaid live-action film forced IMDb to change its rating system.

Disney has carved out a solid theatrical live-action film business, after it realized that remaking its animation films to live-actions has generated huge income to the company.

Since 2010, or in just thirteen years, Disney's live-action remakes have been generating nearly $9 billion in global ticket sales, alone.

The company's success has even inspired other studios to recreate popular animated features as live-action flicks. Disney's success in remaking its old titles has also enticed the gaming industry to do the same.

While not all titles receive huge success, the idea is that Disney is able to show how profitable the business is.

And the success of The Little Mermaid is giving Disney yet another boost of confidence, because it's really a masterpiece, remade.

It's just the internet that is trying to cause a mess, and because of that IMDb is trying to curb the fake reviews.

"Although we accept and consider all votes received by users, not all votes have the same impact (or ‘weight’) on the final rating," continued IMDb on its FAQ page.

"When unusual voting activity is detected, an alternate weighting calculation may be applied in order to preserve the reliability of our system."

To ensure that netizens won't game its system, IMDb further stated that it won’t disclose how the new method will generate the rating to ensure it "remains effective."

It's worth noting though, that The Little Mermaid is a loved entry on Rotten Tomatoes, a competing movie review website. There, the film achieved a huge 95% audience score from 5,000+ verified audience members polled.