'X.com' Goes Live: The Start Of The Gradual End Of The Twitter Brand

Twitter is one of the unique places on the internet, where users can "find real-time conversations and information about every subject imaginable from across the world," the company once said in a blog post.

Since the first ever tweet that was posted back in 2006 by co-founder Jack Dorsey, Twitter has evolved to become a town square, becoming a place where world leaders gather, and celebrities speak their voices. It's also a place where businesses market their products, and where websites reach their audience.

Years later, Twitter's unique influence helped it squeeze itself between giants like Facebook and Google, and remain relevant, despite being an underdog.

Twitter was relatively resilient, and rarely made huge changes, until Elon Musk stepped over.

After he acquired Twitter, there is so much to do in so little time.

This time, the billionaire Twitter owner finally launched a long-teased website he calls X.com, which has been made to redirect to Twitter.

Musk said that he wants to rebrand the popular social media's iconic blue bird logo with the logotype "X."

"Sorry it took so long," said Musk, responding to someone who asked him whether Twitter would remove its branding and logo.

Musk also posted a cryptic video of the letter X as well as a photo of himself crossing his arms in an X formation in front of a poster of a Tesla X.

"Not sure what subtle clues gave it [away], but I like the letter X," adding that the platform "shall bid adieu to the twitter brand and, gradually, all the birds."

Soon after Musk agreed to a massive $44 billion acquisition of Twitter last April, he has been making himself pretty busy.

From creating a string of massive layoffs, the billionaire SpaceX and Tesla owner also led an effort to sell off Twitter merchandise.

Among the items include a four-foot bust of Twitter’s bird logo that sold at auction for $100,000 in January.

Twitter also sold a neon version of the bird logo for $17,000, as well as a trio of kegerators, a food dehydrator and pizza oven, during its auction of "surplus corporate assets."

And this rebrand, according to Musk, is to create a so-called marketplace of ideas.

The move to redirect X to Twitter marks yet another step towards Musk's massive rebranding effort he once described as an all-in-one "everything app."

The move comes months after Twitter informed its corporate partners that it had started conducting business under the name X Corp., telling its partners to use the new name, instead of Twitter, Inc., in all official communications.

According to an April 4 court filing in California, the name Twitter Inc. “no longer exists.”

Read: Elon Musk's Twitter Extreme Cost Cutting: Rent Not Paid, No Kitchen, No Toilet Rolls, And No 'Unwanted' Things

Read: Elon Musk Steps Down From Being 'Chief Twit,' And Appoints 'A New CEO For X/Twitter'

What's worth noting here is that, Musk has a personal attachment, and interest, to the letter X.

In one of his tweets, where he said that he is changing Twitter to X, he said that the name had “great sentimental value.”

Previously, he co-founded an online banking company called X.com (that company merged with Confinity and changed its name to PayPal). Musk who also owns a space technology company, names it SpaceX. His car company, Tesla, has a model he calls the Model X.

In addition to these, Musk also formed an AI company earlier this year in Nevada called X.AI Corp.

And in 2018, when Musk and Canadian musician Grimes revealed that they're naming their child "X Æ A-12," before changing it to "X Æ A-Xii," before changing it again to "X AE A-XII Musk," with "X" as a first name.