A logo, positioned at the of every page of a site, gives a good chance to be the first thing to meet the visitor's eyes. A logo can be considered the heart of a website as it has the purpose to describe everything it is made for. A logo is a representation of a business and/or product that is made with a design that should be appealing to visitors and customers
This important position a logo has calls for a special role. As emotional aspects have taken in a central role in web design, a website should see if its logo can contribute to the game where user experience play.
Focusing on the practical effects a logo can give for a site's user experience, a logo can be a great way to draw visitors and traffic. A logo can help a website to introduce and identify itself among the digital world of the World Wide Web.
Attracting Attention
A logo is a great way to grab people’s attention once they are on a website as an entry point to a brand. With a logo, websites draw people in and invite them to further explore their pages. Logo can be used as an awake positive associations or trigger emotions to excite people.
Beauty
When it comes to attention grabber, beauty always have its own way of attractiveness. A beautifully designed logo will always be noticed, and if it is targeting specific people, it will give an impression that will last long in their memory.
Personality
Personality is what differs one from another. The nature of a website as a medium sometimes makes it difficult for visitors to feel connected with the people behind it. Emotional design can help a website's visitors to feel closer, which makes it easier for them to trust the people behind it. A personal logo design carries emotions and attracts attention because people are actually looking for something they can relate to.
Humor
One of the best way to make people happy is to make them smile. In a design, it could not get any better than having a logo that is able to make visitors happy at the moment they enter a website. People on the internet have purposes when visiting a site, it can be the need of information, the intention to purchase a product, etc.. However, a website should be able to entertain the visitors, telling them that people behind it are humans, not machines.
Self-Explaining
A website visitor glance at a web page, scan its contents and visual related design for a small amount of time before concluding to further navigate the site, or leave to move on. Websites only have seconds to convince people about what they are selling. A logo can be a great starting point to introduce itself and give the first insights into what people can expect. The logo is likely to be the first thing visitors and potential customers see. A website should make sure that its logo is a representation of the market it is into, personality, and mission.
Visuals
Most people don't like to read much when they are surfing the internet. Humans have eyes that are easily attracted to visuals. In a design for a website, visuals can be, images, icons or infographics. A logo can help easily tell a product, describing it to the visitors and allowing them to grasp what a website is in particular. A website logo can combine is name with an explaining image to make it visually appealing and meaningful
Texts
When things are complex and could not be described into a single image, using text with a carefully chosen words can explain a website with ease. A website should able to cover its objectives with the least amount of words.
Name
The name of a company or product can be key to explaining to people what it does. Visitors of a site look at the logo and its name should offer them enough information about what they can expect on the site. They only need to continue if they are already interested. Interested visitors are much more motivated and open for whatever it is presented to them.
Collaborating and Association
The word logo means a symbol, name, or trademark created and designed for recognition. A logo should be unique for people to easily recognize and associate. Within the same marketplace, a business should make sure that its logo differs from its competitors.
Clarity
People can remember simple things easier than more complex concepts. A logo should be kept simple and clear to not overwhelm visitors. A concise appearance will bring few features into focus and help people to make stronger association between a business and its logo.
Extravagance
Logo is used to stand out from the crowd. A business should create a unique brand awareness with a logo that is specially designed to show professionalism, and at the same time, a logo is expected to be creative and trustworthy.
Populating the Mind
In a place with many variety, successfully convincing customers is what a business should do. The worst case is that people look for a business and could not find it because it is not recognizable. A website should make sure that visitors can keep a memory about the business once they leave the site, and a logo is a powerful tool to help people remember. Distinct forms, clear colors, or characters are things people don’t easily forget.
Colors
Colors have a big influence on people's mind. based on different aspects, such as cultural influences, or personal preferences, colors can trigger different emotions. A good combination of colors for a logo can make sure that people have associations with it.
Form
Distinct forms are easier to remember than names. People might not be able to recall the name of a product, but can easily recognize a logo based on its unique style and shapes. Distinct forms can be any abstract figure, a customized font, or even an interesting contour of a combination of multiple elements.
Character
A character can be added to a brand or product to help people remember. People can easily remember things that they have been connected with in some way, have had conversation with, or have been entertained with. In a logo design, a character can give a personal experience on how people see a business and/or product.