The social titan Facebook announced that it is bringing Stories to all Pages. What this means, anyone with a Page can use filters and other effects to enhance their appeal.
Anyone here includes, and not limited to, companies, brands, news publishers, athletes, entertainers, nonprofits and others can use the feature.
To use Stories, users just need to go the Page which they have the Admin role, and go to 'Create Story'. Just like any other Story: similar to that on Facebook's Instagram and Snapchat. So the feature and how to make one shouldn't be confusing for users of those two products.
And as usual, Stories will disappear in 24 hours.
Facebook said that it was encouraged by how Instagram users have embraced Stories from public figures and brands. It expects to see lots of “behind-the-scenes” looks inside companies and the polished marketing campaigns that end up in the traditional Facebook feed.
According to Amy Sun, Facebook’s product manager:
Initially, Stories have been launched to several verified Pages over the course of several months before Facebook decided to roll the feature out to everyone.
While this is certainly a good move for Facebook, but Facebook's own Stories somehow don't have that much attractiveness like Instagram's or Snapchat's. And with users having the ability to share Instagram Stories to Facebook, there is practically no reason for users to use Facebook's own Stories.
Facebook is already known to struggle, and had difficult times in making users to use it. Most users are already occupied with Stories on Instagram and Snapchat, making Facebook's Stories adoption very slow, despite Facebook has the feature prominently appear on top of users' feed.
For businesses, they may decide to create one although less to no people are watching. Facebook's Stories have often being dubbed as a ghost town.
But to those Pages that aren't using Instagram or Snapchat, they can give Facebook's Stories a try, and promote their brand in a creative way.
Stories for Pages is rolling out to all iOS and Android. And just like Stories, it's only available on mobile.